“Transference of Trust: Driving Purchase Intent & Brand Equity,” is a new study exploring how memory contributes to purchase intent. NPR and Neuro-Insight are teaming up for a free webinar on the study July 28.
The webinar is hosted by NPR VP of Marketing Lamar Johnson and Neuro-Insight Head of Client Solutions Samrat Saran. Topics covered include: The main factors contributing to purchase intent, the effectiveness of CSR messaging delivered via audio vs. video, and how trust positively impacts brand consideration.
You can register for the Free Webinar Here.
