Paige Nienaber’s Midweek Idea Dump: You’re One To Talk
(Paige Nienaber) People will often ask me about “stations to follow” in terms of promotion, and I always tell them that the Hubbard stations in Cincinnati, 93Q in Syracuse, and Y94 in Fargo are my go-tos. They always seem to have at least two things going on.
Europe’s Audio Ad Gap Has a Lesson for US Advertisers
The gap between what advertisers believe about audio and what they spend on it isn't just an American problem. A new study across nine European markets puts the same tension in sharper relief, and offers a few data points the US industry should pay attention to.
Omnicom and iHeartMedia Put Numbers on Audio’s Ad Gap
Audio commands roughly a third of daily media consumption, yet the ad dollars allocated to that time still lag behind. A new Omnicom Media and iHeartMedia study puts hard numbers on the disconnect and identifies which formats are doing the most to close the gap.
Portland Morning Host Raises $21K for Autism, One Mile at a Time
Casey Bay, part of the Tanner, Laura, & Casey morning show at iHeartMedia Portland's 105.9 The Brew (KFBW), set out to walk 17.5 miles for autism acceptance. What came back from listeners and the community was nearly three times what anyone expected.
Los Angeles Getting Its First FM All-Sports Station From Audacy
Los Angeles has never had an FM all-sports station. That changes May 11. Audacy is launching 97.1 The Fan (KNX-FM) in Los Angeles with what the broadcaster bills as the only all-live, local weekday sports lineup in the market, covering breaking news and sports talk.
Despite US Ad Slump, ViX Takes TelevisaUnivision Over The Top
Streaming TV momentum and Mexico subscription gains helped TelevisaUnivision post a 5% revenue increase in Q1 2026, though US advertising weakness and rising costs put the squeeze on margins across both operating markets for the Spanish-language broadcaster.
John Morgan Reframes Radio’s Legacy as a Feature, Not a Flaw
John Morgan isn't done making the case for radio, and his latest arguments may be his sharpest yet. The Florida Association of Broadcasters' video series featuring the Morgan & Morgan founder has drawn attention and acclaim from sellers and executives nationwide.
For Radio, Simple Audio Creative Drives More Sales
Keeping radio ads simple is not a creative philosophy; it is a revenue strategy, according to new research synthesized by Cumulus Media/Westwood One's Audio Active Group to show exactly what drives the best results for brands when it comes to audio advertising.
LABF Gives Broadcasters a Voice in America’s 250th
It was one of the hot topics of discussion at NAB Show 2026, and now local broadcasters have a new tool to mark America's 250th Anniversary, as the Library of American Broadcasting Foundation reminds the country that "Before it was history, it was broadcast."
Improving the Listening Experience
(Mike McVay) During last week's NAB Show in Las Vegas, I was honored to share the stage with Edison Research Director of Research Laura Ivey. Our approach was for Laura to share research findings and for me to offer suggestions and point out opportunities.
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