Headlines

Through a partnership with Beasley Media Group; Key Networks will be offering Esports features 'Quick Hits' and 'Game Pop'. The short features are produced by Benztown, and are designed for both sports and music stations.

The Radio Advertising Bureau, BMI and Mentoring and Inspiring Women in Radio, have announced that the 14th annual 'Rising Through the Ranks' will be held in 2022 as a hybrid event. Two virtual sessions will take place July 26 and August 2 prior to the in-person event August 9-11 in Nashville.

There's no knocking Indeed out of the top spot on the latest Media Monitors list. The jobs site has had a lock on the number one spot for months.

Linda Byrd, Division President for iHeartMedia Florida, will retire this Summer. Byrd will transition out of her Division President role into an advisory role on July 15. Byrd has been on Radio Ink's Most Influential Women in Radio list for 23 consecutive years.

(By Jeff McHugh) Generic content like grilled cheese sandwich day may have been OK for filler long ago, but when today’s audience is splitting their morning commute between Apple Music, Sirius XM, their favorite podcast, and you, your content has to be about more than a thing.

(By Rick Fink) Experience tells me that people, in general, like to take credit for “their” ideas… even, when at times, it wasn’t their idea alone! In other words, someone else or others were involved in helping come up with the idea!

(By Michael Doyle) Most of the media managers I talk to these days are searching to fill up their sales departments. Downsized during the pandemic, these managers realize they don’t have enough sellers to create demand on their inventory and accomplish their objectives.

(By Loyd Ford) It doesn’t really start with a target. Anyone can do that. The real beginning for sales is looking at individual businesses and business models.

(By Mike McVay) Building audience loyalty because of your connection to a market, is the difference between weathering an attack by a competitor or losing. That connectivity to a market, and to those things that an audience cares about, provides and advantage over out-of-market shows that haven’t customized their content for a local market.

Eric Zane, who was fired from a successful radio host job, is now a successful Podcaster. Zane is just one of the success stories you'll hear from during the Radio Ink/Podcast Business Journal Make Real Money Podcasting virtual conference, July 19 and 20.