Audio Podcast Ads Outperform YouTube by 25%, Study Finds
Podcast audiences are increasingly opting to watch podcasts instead of experiencing them through audio alone, but a new report finds that audio podcast ads still outperform their YouTube variants by a wide margin, converting up to 25% better for advertisers.
The Eagle and Hampton Roads Listeners Raise $202K for St. Jude
Max Media of Hampton Roads' 97.3 The Eagle (WGH) in Norfolk, VA, raised $202,836 during its 33rd annual St. Jude Radiothon, uniting listeners, sponsors, and community partners across Hampton Roads to support St. Jude Children’s Research Hospital.
iHeartMedia Named Official Audio Partner of US Figure Skating
US Figure Skating has named iHeartMedia as an official partner leading into the 2026 Winter Games, marking a collaboration that will bring original audio storytelling, athlete-driven content, and promotional support to iHeart’s broadcast and digital platforms.
Resolutions for a New Year
(Mike McVay) The New Year is always famous for resolutions, promises we make to ourselves, and those things we fantasize about accomplishing in the new year. All too often, like a gym membership, they’re forgotten by Groundhog Day. Not this year.
Saga’s Capitol Media Group Grants Holiday Wishes in Springfield
Saga Communications' Capitol Media Group and 100.5 WYMG have announced they completed another Christmas Wish season, granting ten wishes for individuals in need throughout the holiday season. All nominations were submitted by WYMG listeners.
Tulsa’s Big Country Revives KVOO Legacy Ahead of Centennial
Griffin Media will ring in 2026 with a nod to Oklahoma radio history, announcing new call letters for its two Tulsa Country stations. Effective January 5, Big Country 99.5 will officially return to KVOO, while 98.5 The Bull will take on KXBL.
How Radio’s Top Digital Sellers Are Preparing for 2026 Demands
Digital transformation is redefining how radio sells, measures, and proves value. Now Radio's Top Digital Sales Professionals reveal the capabilities every seller will need next year, from attribution and data fluency to talent-led digital influence.
2025 Giving Tally at $28M With One Week to Beat All-Time Record
Radio’s generosity has once again proven boundless. With new totals pouring in from St. Jude Radiothons and dozens of local holiday drives, Radio Ink’s 2025 Season of Giving Tally has now surpassed $28 million in charitable impact and is inches away from 2024's total.
Bold Gold’s Stanton Freezes for $46K in 24th Shower for Charity
Bold Gold Media’s Pocono Lake Region stations, 95.3 DNH The Rail, Classic Hits 105.3, and Wayne-Pike News Radio, once again turned up the heat on holiday giving with one very cold shower and another signature fundraising tradition, doubling their initial goals.
Hitch Your Wagon To The Six Horses Of Higher 2026 Sales
(Loyd Ford) What if you could build a system that guaranteed you’d outperform your 2026 goals - not by chance, but by design? That’s exactly what The Six Horses of Sales Overperformance are built to do. These six traits drive consistent, repeatable success.
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