Keys To Creating Future Demand
Cumulus/Westwood One Chief Insights Officer Pierre Bouvard has written a case study piece about the right mix of events to create future demand using brand building as a tool. His focus this week is automotove, typically radio's largest category.
Cumulus Creates Music Partnerships Division
And Greg Frey will lead that new division as VP, Music Partnerships. Frey, a 12- year Cumulus veteran, will serve as the company’s new liaison with artists, labels, booking agencies, and promoters. Frey will report to Chief Content Officer Brian Philips.
Applications For Lisa McKay Scholarships Being Taken
The Country Radio Broadcasters are now accepting applications for the Lisa McKay Women in Radio Scholarship program. The scholarship program awards three aspiring female radio programmers the opportunity to attend their first-ever Country Radio Seminar conference.
Country Labor Day Programs
Skyview Networks has two long form country music specials for the Labor Day Weekend. A special edition of the 'CT40 with Fitz' and a block party from 'B-Dub Radio'.
New VSiN NFL Program
Countdown to Kickoff with Brent Musburger has been added to the VSiN fall programming lineup. Two other new shows have also been added to the weekend schedule, The Contest Show and College Lines Revealed.
CMG Partners With South Florida Bulls
University of South Florida has finalized a three-year agreement with COX Media Group. The partnership makes WHPT 102.5 FM along with 102.5-HD2, the flagship stations for USF Football broadcasts starting this fall.
Progressive Holds On
It's the top spot for Progressive again on the weekly Media Monitors list. 64,726 spots were logged by the insurance giant.
KJCE Partners On HS Football Broadcast
KJCE-AM in Austin, Texas has partnered with the Westlake High School football program to co-produce a pregame show prior to every Chaparrals football game this season. Talk Radio 1370 serves as the flagship station of the team, broadcasting play-by-play coverage.
DeForge to Co-Host Our New Podcasting Series
Produce Your Podcast founder, Traci DeForge will join Radio Ink and Podcast Business Journal Editor Ed Ryan for our weekly series Make Real Money Podcasting, which begins Thursday at 12 Noon.
More Than $3 Million Raised In Boston
The 20th anniversary 'WEEI/NESN Jimmy Fund Radio-Telethon', raised $3.5 million for the Dana-Farber Cancer Institute. The radio-telethon was started by WEEI-FM, The Jimmy Fund and the Boston Red Sox in 2002. New England Sports Network joined the event in 2003.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
