Baltimore Station Comes up Big For Salvation Army
WLIF-FM in Baltimore teamed up with The Salvation Army of Central Maryland for “Bundle Up Baltimore,” the station’s annual campaign to collect coats, scarves, hats, gloves, socks, blankets and other warm clothing for those in need in the Baltimore area.
DeDe Offers A Helping Hand Up
DeDe McGuire and her foundation will once again be awarding five listeners $2,500 tuition scholarships for study at a Historically Black College University.
Skyview Still Working Through Technical Issues
Skyview Networks says it is still working with its technical and engineering teams to bring its operation back to speed, one week after a purported system intrusion brought things to a halt for the program syndicate and its affiliates.
Lawmakers Re-Introduce Radio Freedom Act
The Local Radio Freedom Act would codify a position by Congress to not impose a new royalty, fee or other type of financial charge on local radio. Nearly 120 House lawmakers on both sides of the aisle co-sponsored the LRFA, according to a statement sent by the NAB Monday.
Study: Radio Ads Drive Car Demand
A new study released by Radiocentre and reported by Cumulus Media and Westwood One this week shows spots for automakers and dealerships help drive future demand and convert existing demand into purchases. The study looked at Tier One campaigns from 59 car makers.
WCCO Raises $447,000 for Second Harvest
Audacy's Minneapolis news-talk station WCCO (830 AM) raised over $447,000 to benefit the Second Harvest Heartland during its "let's Kick Hunger Day Radiothon." The radiothon was held on Thursday, February 2 from 6 a.m. to 6 p.m. local time.
KFGE Raises Over $102,000 for St. Jude
NRG Media's KFGE (98.1 FM, Froggy 98) raised more than $102,800 for St. Jude Children's Research Hospital during a recent radiothon. The "Country Cares for St. Jude's Kids" radiothon occurred between February 1 and February 2.
RAB Sets Date for Tourism Presentation
The Radio Advertising Bureau will continue its "Radio Works" initiative with its first 2023 presentation called "Radio Works for Tourism." The presentation will offer expert insight into radio success on tourism ads and consumer demand for travel and tourism in 2023.
TuneIn Partners with EV Maker XPeng
Streaming audio platform TuneIn will be integrated into new electric vehicles made by China-based XPeng as part of a new partnership between the companies, Radio Ink has learned. The partnership comes as both companies focus on digging into the European market.
Babbel Most-Aired Spot on Radio
Language-learning software Babbel had the most-run spots on radio stations last week, according to Media Monitors, with 58,454 spots airing on measured stations coast-to-coast. Progressive was second with 56,054 spots; Upside was third with 54,025 spots.
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