The Power of Questions in Your Sales Process
(By Loyd Ford) It gets frustrating to see how many times a sales manager might meet with a seller and find out they really are not asking enough questions of potential clients. Or questions. At all. How can you sell someone something without asking questions? It’s called getting lucky.
Preventative Maintenance
(By Rick Fink) One of the most iconic advertising slogans ever produced was for Fram Oil Filters, “You can pay me now, or pay me later.” The simple but powerful message was that proper vehicle maintenance will save you lots of money and headaches
Lawmakers Try Again To Tax Radio
Federal lawmakers on Thursday reintroduced the American Music Fairness Act, a proposal that would require traditional AM and FM broadcasters to pay royalties to musicians on par with how royalties are doled out on streaming and other platforms.
SiriusXM Warns of Economic Challenges Ahead
SiriusXM said it had a strong year in terms of revenue and subscriber additions in 2022, though executives cautioned that 2023 might bring some turbulence as the company tries to weather a downturn in the automotive and ad industries.
NAB Establishes ‘Broadcast District’ at NAB Show
The West Hall of the Las Vegas Convention Center will be home to NAB Show’s new Broadcast District, a destination for radio and TV broadcasters offering educational sessions, networking and special events. The show is April 15th – 19th.
Station Won’t Play Eagles Before Super Bowl
KJMK (93.9 FM) in Joplin, Missouri says it will show solidarity and allegiance with the Kansas City Chiefs by pulling Eagles hits from its playlist. The ban also applies to songs from Eagles band members Glenn Frey and Don Henley.
FCC Releases New Report on Pirate Radio Actions
The FCC has released its latest annual report on its enforcement strategies and actions against pirate radio broadcasters. Among other things, the FCC has launched a new database with pirate radio enforcement actions and posted job openings for five field agents.
Radio Hall of Fame Accepting Nominees
The Museum of Broadcast Communications is now accepting nominees for the 2023 Radio Hall of Fame. The nomination process runs through Friday, March 31. As part of the process, 24 names will be selected and voted upon by around 1,000 industry personnel later this year.
Trust is Difficult to Measure
(By Buzz Knight) Trust is difficult to measure. It is one of the most challenging qualities for brands to earn, takes many years of painstaking consistency of execution, and is painfully quick and easy to lose.
Mary DelGrande Takes Over as CEO at vCreative
Broadcast software company vCreative announced Wednesday that Mary DelGrande has been promoted to CEO. She takes over for Susie Hedrick who joined vCreative four years ago and took the helm from founder Jinny Laderer. Hedrick has has accepted a leadership position at WideOrbit.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
