Study: Radio Ads Drive Car Demand
A new study released by Radiocentre and reported by Cumulus Media and Westwood One this week shows spots for automakers and dealerships help drive future demand and convert existing demand into purchases. The study looked at Tier One campaigns from 59 car makers.
WCCO Raises $447,000 for Second Harvest
Audacy's Minneapolis news-talk station WCCO (830 AM) raised over $447,000 to benefit the Second Harvest Heartland during its "let's Kick Hunger Day Radiothon." The radiothon was held on Thursday, February 2 from 6 a.m. to 6 p.m. local time.
KFGE Raises Over $102,000 for St. Jude
NRG Media's KFGE (98.1 FM, Froggy 98) raised more than $102,800 for St. Jude Children's Research Hospital during a recent radiothon. The "Country Cares for St. Jude's Kids" radiothon occurred between February 1 and February 2.
RAB Sets Date for Tourism Presentation
The Radio Advertising Bureau will continue its "Radio Works" initiative with its first 2023 presentation called "Radio Works for Tourism." The presentation will offer expert insight into radio success on tourism ads and consumer demand for travel and tourism in 2023.
TuneIn Partners with EV Maker XPeng
Streaming audio platform TuneIn will be integrated into new electric vehicles made by China-based XPeng as part of a new partnership between the companies, Radio Ink has learned. The partnership comes as both companies focus on digging into the European market.
Babbel Most-Aired Spot on Radio
Language-learning software Babbel had the most-run spots on radio stations last week, according to Media Monitors, with 58,454 spots airing on measured stations coast-to-coast. Progressive was second with 56,054 spots; Upside was third with 54,025 spots.
Benztown Goes Live From Dubai
Benztown and P1 Media Group to Host Free Webinar This Thursday With Kris Fade, Host of The Kris Fade Show on Virgin Radio 104.4 in Dubai
Former Radio Exec Launches Podcast
Jeff Holden was identified with a Myocardial Bridge in 2021 after a heart attack that year at the age of 65. He's since committed to supporting others dealing with symptoms of their myocardial bridges through a variety of efforts including a podcast.
The Traits of Great On-Air Personalities
(By Mike McVay) There is a realization of the value of on-air talent of late. It’s not like air talent hasn’t always been critical to the success of a radio station, but until the acknowledged recognition of music services as a competitor, they were for the most part undervalued.
The More You Know, the Less You Learn
(By Alec Drake) A danger zone when it comes to experience is settling into what you know and repeating what works. If we take an honest inventory of our management approach, we will find flaws in our thinking and should commit to action over procrastination.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
