FCC Expands Its Pirate Crackdown To Miami
In April, the FCC’s Enforcement Bureau issued warnings to sixteen landowners in the New York City/New Jersey area for allowing illegal broadcasting from their property as part of sweeps under the recently passed PIRATE Act. Now those sweeps have come to The Magic City.
What Keeps Me Up At Night
(By Mike McVay) When you’re awake at night, staring at the ceiling before the monsters come to visit, if you’re like me, the mind tends to wander. I suspect that I’m not alone pondering the way out of many a situation.
11 Ways To Be The Sales Rep Advertisers Want To See
(By Loyd Ford) It’s happening all around you. Advertisers want to see fewer sales reps. Not more. If you want to make the cut, you need a combination of essential qualities and skills that make you stand out.
A Unified Branding Campaign for Radio
(By Buzz Knight) I have to admit, I wasn’t surprised at the reaction to my post last week regarding why radio is afraid of the word radio. What did surprise me was when I noticed something that has often become foreign to the radio industry.
The Power of Personal Charm
(By Mike Donovan) Some talents can be funny, witty, and clever, but still lack charm and a special warmth that could help grow them into a multi-dimensional personality brand. We all know people who are simply “charming.”
Beware The 52-Week Schedule!
(By Rick Fink) Do you agree with everything you read? No, me neither. And, while I am very appreciative of you reading these weekly articles, and enjoy the positive feedback, I would never expect you to agree with me 100% of the time.
Jeffrey Hedquist’s Keys To Defeat Commercialese With Ease
So a client insists you include a cliche in their commercial - now what? In the fifth installment of our series on fixing radio ads that suck, we pick the brain of “Advertising’s Storyteller,” Jeffrey Hedquist, on navigating tough situations.
TelevisaUnivision Had Q2 Leap, But How Responsible Was Radio?
Spanish-language media conglomerate TelevisaUnivision has reported an 11% increase in consolidated total revenue for Q2, while still keeping audio-specific figures hidden. In a Thursday release, the company announced revenue of $1.2 billion in the second quarter.
Broadcasters Foundation Packs iHeart NYC At First Media Mixer
The Broadcasters Foundation of America held its inaugural Media Mixer on Thursday night at iHeartMedia's New York City offices. Hosted by personality Angela Yee, the event marked the first in what is hoped to be a national series of BFoA Media Mixers.
Consumer Watchdog Pushes MLB To Ban In-Game Radio Ads
A well-known consumer advocate has challenged Major League Baseball Commissioner Robert Manfred to eliminate advertisements during radio broadcasts of baseball games, saying it is, “Harmful to align teams with the multiple dark sides of these large corporations.”
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