Salespeople: Here’s What Local Businesses Want
(By Pat Bryson) Before I started Bryson Broadcasting International, I was a market manager for radio stations. One night, I woke up at 3:00 AM with this thought: "What do local businesses want from my salespeople?"
Why Podcasts Matter
(By Mike McVay) Ten days ago, Podcast Movement Evolution in Las Vegas wrapped up. The conference was full of enthusiastic attendees, sponsors with their displays and exhibits, sessions loaded with takeaway content, and keynote speakers.
P&G’s Secret Weapon? Radio’s Reach
Proctor & Gamble noticed the trend of shrinking TV audiences in 2017 and made radio their secret weapon - and in return, radio made them a success story. Who will be the next marketer to take advantage?
Two Masters At The Radio Masters Sales Summit
Roy Williams and Michael Doyle will be back as presenters for the Radio Masters Sales Summit September 13-14. Radio Ink and The Center for Sales strategy will present the premier Radio Sales event in Cincinatti this Fall.
Radio Mercury Awards Reveal First Round Judges
With the submission deadline for the 2023 Radio Mercury Awards approaching, the RAB has released the list of first round judges. Judges include an eclectic group of copywriters, production directors, and creatives from radio, television, and agencies.
More Lawmakers Get In Radio’s Corner
One Senator and twelve members of the House of Representatives have entered the fight to protect local broadcasters. Additional members of Congress from both parties have joined together as co-sponsors of the Local Radio Freedom Act.
SiriusXM Signs Soccer Stars
Two former U.S. Women’s National Team members are teaming up off the pitch for a new weekly show on SiriusXM’s 24/7 soccer channel. Played In with Heather O’Reilly and Lori Lindsey debuts March 20 on SiriusXM FC.
Charlie Cook Reflects On CRS 2023
With Country Radio Seminar 2023 wrapped up, many are returning home with fresh ideas and inspiration. Radio Ink asked one of our Best Program Directors in Country Radio award winners, Charlie Cook, about his takeaways from this year's CRS.
RAB Releases Radio Talent Institute Calendar
The Radio Advertising Bureau's National Radio Talent System has released the dates for all upcoming spring and summer Radio Talent Institutes. College students from universities throughout the country are applying to the five talent incubators.
Florida Lawmakers Urged To Protect Reporters
In the wake of reporter Dylan Lyons's murder, The Radio Television Digital News Association sent letters to Florida’s Congressional delegation asking it to reintroduce and take the lead in passing the Journalist Protection Act (JPA) during the 118th Congress.















