‘How Many Ads Must I Run?’
It’s the age-old question: "How many ads must I run? How many week/months must my advertising schedule continue?" Radio sellers bump up against these questions on a daily basis. As it turns out, both were already answered in 1885.
How To Showcase Your Station’s Targetability
(By Marc Greenspan) How does an advertiser pick the right radio station for their ad campaign in today’s media landscape? You will get different answers depending on who you ask. How can you improve your chances of being picked?
Be Tenacious: The Fortune Is In The Follow-Up
(By Rick Fink) Are you tenacious? Good media reps must have some level of tenacity. They can’t give up easily. But how many times have we called on a prospect, once, twice, maybe three times, and then thrown in the towel?
40 Most Powerful Tips To Program A Great Station
(By Mike McVay) The Radio Ink 40 Most Powerful People in Radio issue is a little more than a month away. That realization led me to think about commonalities among successfully programmed radio stations and to share 40 Tips to Program a Great Radio Station.
The 21st Century Local Radio Story
(By Loyd Ford) Everyone you know at work wants to win. Take my word for it. Don’t take my word for it. It’s true. In our country, we celebrate victory, success, and reaching the top. In sales, winning isn’t about who you can convince to buy.
Wake Up, Radio!
(By Randy Lane and Jason Goodman) Imagine Spotify came first. Then imagine radio recently entered the media arena as a competitor. Spotify would consider radio a huge threat because they couldn’t connect emotionally with listeners, provide companionship or be local.
Audacy Brings Back Historic Live 105 To The Bay Area
Audacy San Francisco has relaunched legacy Bay Area alternative station Live 105 (KITS). The station was known as Live 105 from 1986 to 2017, before changing to ALT 105.3 and then 105.3 Dave FM. KITS will now feature music from all eras of its history.
MIW Honors Cortez As 2023’s Airblazer
Dana Cortez, host of the Skyview Networks syndicated Dana Cortez Show, has been named the recipient of the 8th annual Mentoring and Inspiring Women in Radio Airblazer Award. MIW will present the award during Morning Show Boot Camp.
These Are America’s Top Ten AM Markets
In the NAB's "Depend on AM" campaign to keep AM radio in the automobile dashboard, they frequently cite that the AM band has 82 million listeners in the US every month. So what does this audience look like and where are they living? Here are AM's top markets:
Pittman Praises Radio’s Strengths In NY Post Interview
How does Bob Pittman feel about the state of radio? The iHeartMedia CEO sat down with the New York Post's On The Money writer Lydia Moynihan for an interview that covered radio going toe to toe with streaming, the future of events, and what keeps him awake at night.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
