AM/FM Radio’s Share Of Listening In Cars Hits Eight-Year High
As radio fights for its place in the automobile dashboard, the latest Edison Research Share of Ear data from Q3 2023 shows radio's percentage of time spent listening in the car is at its highest point in eight years.
Vicks Vaporizes The Competition As Holiday Commercials Move In
After weeks of moving around the top five national advertisers in radio, Vicks finally took the crown for the week of October 30 to November 5. Although the overall spot play slightly decreased, the ad landscape remains considerably healthier this quarter than Q3.
KVIT Again Named Best High School Station At Drury Awards
East Valley Institute of Technology's student-run radio station, 88.7 The Pulse, was honored with the title of Best High School Radio Station at the John Drury High School Radio Awards. The school's students and faculty garnered 14 total nominations.
Edison and Amazon Find Five ‘Megatrends’ For Digital Audio
Edison Research started November by revealing five new "megatrends" in the audio marketing space that will play key roles in 2024 and beyond. The information was collected and defined in partnership with Amazon Ads, to show audio’s importance to advertisers.
A Note From RBR+TVBR Editor Adam Jacobson
On November 15, the broadcast media industry’s most recognized and respected executives will gather in one venue for a limited-seating VIP event that’s unparalleled when it comes to thought leadership, business intelligence, and actionable insights.
Getting Past ‘We’ve Always Done It This Way’
(By Pat Bryson) I was on a market visit with one of my stations a few weeks ago. We were discussing how to sell a sports team whose games we carry. Traditional sponsorship offered the choice of day games or night games. Take your pick or buy both.
What Would George Costanza Do?
(By Loyd Ford) Every seller does this. They convince themselves they shouldn’t do the thing. Not now. Maybe later. This is not the time. The client might say no. We convince ourselves not to.
Shout It From The Roof: Radio is Still a REACH Medium
(By Marc Greenspan) We all know that radio is a Reach and Frequency medium. When was the last time you bragged about radio’s strength in REACHING target consumers? Do you shy away from the advertiser who says “I don’t buy radio”?
Radio’s Honestly The Last Thing We Talk About
Some Things Never Change
(By John Shomby) How many times have we, as programmers, gone into a last-minute frenzy to organize and schedule holiday programming? I’m not just referring to Christmas and end-of-year but other days that are holidays or special days on the calendar.
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