Headlines

(By Marc Greenspan) Even after all these years, we have a hard time referring to Time Spent Listening (TSL) as Average Weekly Time Exposed (AWTE) in Portable People Meter (PPM) markets. We also seem to love those acronyms.

(By Rick Fink) It’s one of the most overlooked steps in the advertising sales process. Missing it can make future sales extremely difficult. Getting it right can set up a rewarding, long-term relationship. But it takes knowing the right question.

(By Mike McVay) In the Meghan Markle/Spotify fallout, it had been discovered, allegedly, that she hadn’t personally interviewed her guests. I can’t possibly be the only person to hear the news of how the interviews were conducted and found it to be nothing out of the ordinary.

(By Loyd Ford) You’ve just tipped over halftime in 2023. How will your year end up? A lot of the next five and a half months, especially Q4, depends on how you motivate your sellers now - deep in the summer grind.

Community radio station WHCP in Cambridge, MD has broadened its footprint to include more of the Chesapeake region. The former low-power station, operating since 2015, has upgraded its signal and received a license to broadcast on FM.

(By Buzz Knight) You’ve made it to roughly the mid-point of the year. Are you fried yet? Don’t let the heat lull you into complacency. This is a good time to review your progress and double down on updated goals.

(By Randy Lane) Did you know that loneliness is comparable to smoking 15 cigarettes a day? The US Surgeon General found that half of US adults are experiencing loneliness, posing a serious threat to their physical and mental health.

Spotify is widening its scope by introducing content from the mental wellness brand, Calm. The deal between the streamer and Calm brings an array of soothing content to Spotify's podcast catalog directly in the app.

Starting Monday and running all next week, Radio Ink's daily headlines present a five-part series, “Why Do So Many Radio Ads Suck?”, talking with radio industry creative experts from local production directors to agency veterans on how we can take back the stopset and our revenue.

A reshuffling of the radio dial is imminent in Ontonagon, Michigan, as The Gospel Opportunities Radio Network (WHWL) is set to move into the frequency that has long been home to the tiny, student-run station WOAS 88.5.