Anderson: 2024’s Radio Talent Must Serve Multi-Dimensions
Certainty and security have always been relatively scarce elements for radio personalities, but with economic trouble forcing consolidation across every level of the industry and the rise of artificial intelligence, what are the best ways for air talent to survive and thrive?
Alabama Radio Station Owner Reports 200-Foot Tower Stolen
Less than one month after an Oklahoma FM tower was toppled to loot for copper wire and tubing, an Alabama station owner is reporting an even more shocking story - his entire 200-foot tower was stolen.
Understanding the Marketing Channel
(By Pat Bryson) Remember when Apple introduced the iPad? You were probably asking yourself: What is this? What does it do? Why would I want one? How would I use it? In all this, you were moving through the Marketing Channel.
4 Ways Sales Managers Can Empower Sellers With Confidence
(By Loyd Ford) The business of sales is largely about being connective, highly relational, and consistently appearing helpful to potential clients, But what role does confidence play in getting sellers through the most important doors?
Your Commute Can Change Your Prospecting
(By Rick Fink) Prospecting is a never-ending process in sales, but it's most commonly the one step that gets put off until it becomes a must-do! Here is an easy way to make prospecting part of your daily commute to and from the office...
Jay Michaels Is Back To Program Jack In Austin
Seasoned programmer Jay Michaels is joining Austin, TX's Recharge Media as the new Brand Manager of 96.3 Jack FM (KJFK AM/FM). Michaels' most recent role was at Austin's Waterloo Media, where he served as PD for KGSR, ACL Radio, and KBBQ.
WCCO Radiothon Gives A Big Hand To Minnesota Food Bank
Minneapolis' WCCO-AM raised more than $443,000 for Second Harvest Heartland through the 15th annual “Let’s Kick Hunger Day Radiothon” on February 1. The Audacy News/Talk station's event has raised more than $4.2 million since its start in 2010.
Recruitment Is No Longer The Biggest Challenge In Radio Sales
While salesforce recruitment is one of the most discussed challenges in radio, the situation appears to have dramatically improved in the last year - even with economic turbulence. However, this has led to a new top difficulty, according to The Center for Sales Strategy.
Katz: Black Listeners Have Powerful Connection To Radio
As Black History Month begins, Katz Media Group has released data from its 2023 Radio Station Engagement Study revealing the power of radio's Black listeners. The study shows a deeply invested audience that finds joy and community connection through AM/FM.
Who Cares? Mastering Content Creation in 2024
(By Scott Masteller) Ask yourself this question when listening to spoken word programming: how much of the presentation is truly compelling, and how long do you have to wait for the impactful content that will keep the audience engaged?
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