The Message Is The Answer In Your Radio Recipe
(By Pat Bryson) When we talk about how effective radio advertising can be, we need to speak about the "radio recipe." The recipe contains three ingredients, but of this trio, one becomes the most abused when salespeople are forced to become copywriters.
The Sales Meeting Opportunity
(By Loyd Ford) You hear that selling is always a question of numbers. The more people you see, the more people you sell. Every sales manager knows this (and sellers do, too). Of course, you know that is true, don't you?
10 Ways To Manage Your Manager
(By Mike McVay) An important part of success is mastering the art of managing up. If you’re unable to have a strong working relationship with your manager, one that is collaborative, the ability to accomplish anything becomes much more difficult.
Succession Planning, Believe It Or Not, From An NFL Head Coach
(By John Shomby) The job of an NFL Head Coach is not unlike that of a radio station program director. Both are based on recent results, for the most part, and not the full body of work. Insecurity is very much a part of either’s DNA.
Two TV Headlines That Radio Needs To Be Aware Of
(By Buzz Knight) A couple of headlines this week caught my attention about the media landscape. These are not-so-gentle reminders to the leaders of media companies that if you think you can control what consumers want you better think again.
How To Be (And Not Be) Opinionated On The Air
(By Jeff McHugh) FOX Sports commentator Carli Lloyd kicked a hornets' nest talking openly about her former teammates on the US Women’s National Team in the World Cup. Here are guidelines to consider as you begin giving the world a piece of your mind.
Here’s The Blueprint To Your Next Record Sales Quarter
When it comes to developing the perfect blueprint to build your station’s sales, you can give it your best guess or learn from some of the most successful “architects” in the industry - names like Roy H. Williams, Bernie Weiss, and Paul Jacobs.
KS 107.5 Goes Big With First ‘Beats and Sneaks’ For Denver Kids
Audacy Denver's KS 107.5 (KQKS), in collaboration with Soles4Souls and the Denver Dream Center, successfully concluded its inaugural "Beats and Sneaks" campaign, collecting and distributing more than 500 pairs of children's sneakers.
(SPONSORED) Deliver Quality Programming Efficiently and Cost-Effectively
Radio stations need to easily take station operations remote, so staff can perform multiple functions while broadcasting both from home and on-location. WideOrbit’s radio automation software makes all of that easy, while also improving efficiency with streamlined workflows.
Is AM Radio Legislating When It Should Be Innovating?
(By Randy Michaels) A number of lawmakers want to make it illegal for auto manufacturers to eliminate AM radio in cars. Here is another approach: put more on AM that consumers want to hear.
Our Print Magazine: Radio Ink
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