Audacy Fails NYSE Appeal, Formal Delisting Set For November
Audacy confirmed on October 30 that its efforts to overturn the New York Stock Exchange decision regarding the delisting of its Class A Common Stock were unsuccessful. Subsequently, the NYSE has officially lodged a Form 25 with the SEC.
Radio Ad Market Shows Signs Of Health Before Holidays
The three-week slide in spot play from radio's top national advertisers came to an end this week with a small gain to cap the month. Lowe’s stormed into the week's top spot with a notable spot play of 52,166, relegating longtime number one, ZipRecruiter, to third.
Audio Ads Tied To High Audience Engagement, Purchase Intent
A new study by Integral Ad Science reveals interesting consumer attitudes toward audio advertising. Conducted in June among over 1,000 US-based listeners, the report provides insights into the effectiveness of digital audio ads and the preferences of consumers.
Annual Global Ad Spend Study Shows Growth As Markets Change
Ad Age has released its annual World's Largest Advertisers report, showing a more reasonable growth rate as the post-COVID rebound ends. The final review of data collected in 2022 showed a global ad spend increase of 2.3% to a record $347 billion.
Turn Customer Service Into A Customer Experience
(By Pat Bryson) I have the privilege of working with some very good sales staffs. We have progressed from learning the basics to polishing our diamonds. Our latest initiative is moving from good customer service to a great customer experience.
Recruit An Inexperienced Seller To Your Team Today
(By Loyd Ford) A Radio Ink reader asked if I would consider writing a piece that focuses on smaller markets and the difficulties of recruiting there. I would, and I will. Everyone wants to uncover and hire a great seller.
Radio Advertising vs. SEO: Good To The Last Click
(By Rick Fink) Internet guru Seth Godin says, “The last click someone clicks before they buy something isn’t the moment they made up their mind." The best marketers don’t rely upon online reviews or social media noise to make the sale for them.
Ready For The Ho-Ho-Holidays?
(By Mike McVay) The December rating sweep begins November 9th. This year’s Christmas format looks as if it will be one of the most listened to in recent years. The world is in a place that begs for such a respite as hearing Christmas Music.
Is Radio Now The Underdog?
(By John Shomby) The definition of “Underdog”: In a competition, the person or team considered to be the weakest and the least likely to win. Does this define radio’s position right now? Consumer choices have grown immensely in three areas:
Should Radio Step Away From The AI Guardrails?
(By Buzz Knight) This past week I moderated a panel at NAB Show New York about AI and radio. As I was heading to the city, I saw a billboard that read, “AI is moving fast, but what guardrails do we need?”
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