Paige Nienaber’s Midweek Idea Dump: The Consultant From Hell
(By Paige Nienaber, obviously) This reminds me of successful bits where you don't realize it’s a hit until the next morning. A client asked me to leave a voicemail as the new morning show consultant. “Just say something stupid. That shouldn’t be hard.”
“I’d Just Be Throwing Good Money After Bad”
(By Chris Stonick) That is a recent objection someone brought to me when we discussed radio advertising. Why? Because the unemployment rate is so low, they felt trying to do anything would be a waste. Here is the reality:
MIW Gives Last Call For Mildred Carter Mentoring Applications
Mentoring and Inspiring Women in Radio is giving a reminder that the organization's submission period for their 2023-2024 Mildred Carter Mentoring Program, which pairs aspiring mentees with established women in broadcasting, will conclude on Friday.
Living In VSiN: Oregon Christian AM Flips To Sports Betting
Sports betting network VSiN has expanded its radio reach, adding affiliates in Medford, OR, and Abilene, TX. Medford's KDSO-AM has introduced 21 hours of VSiN content as 1300/107.9 The Ace. The station was previously known as The Dove.
Main Street Matters: Independent Operators To Talk At Forecast
For independent and small broadcast groups, “local” is more than a buzzword: It’s how they operate. Now the leaders of some of America's most successful independents will gather their strengths at NYC's Harvard Club on November 15.
As Brands Embrace Digital Audio, Emotional Ads Give Extra Lift
The recent podcast revenue report from the IAB unveiled significant brand spending growth in the podcast advertising landscape. Now the Cumulus Media/Westwood One Audio Active Group is adding insights from across audio, including a sizable blindspot.
Alfred Hitchcock’s Lesson For Radio
(By Jeff McHugh) Famous for suspenseful movies like The Birds and Psycho, Hitchcock storyboarded each shot in detail before shooting and even planned the audience’s emotions with a technique called blue scripts and green scripts.
FCC Sends Second Round Of 2023 EEO Audits
The FCC Enforcement Bureau has dispatched its second round of 2023 Equal Employment Opportunity audit letters. In line with the Commission's EEO rules, the Enforcement Bureau undertakes an annual audit of EEO initiatives maintained by random broadcast license holders.
Motor Racing Network Sets Coverage For NASCAR Finale
Motor Racing Network is set to cap off NASCAR's 75th Anniversary season this Sunday, November 5th, at Phoenix Raceway. Fans can catch the action live on around 300 radio stations, the official NASCAR mobile app, and on MRN.com.
Catholic Spirit Radio Increases Coverage Of Ministry In Illinois
Catholic Spirit Radio has broadened its transmission to encompass more of northern Illinois. WYWL 88.9 will now broadcast national and local religious content to eastern Rockford, Harvard, Woodstock, Belvidere, Loves Park, Roscoe, Marengo.
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