Radio Remains Relevant Yet Falls Behind In Harker Bos Study
While the medium lagged far behind its digital contemporaries, radio remains a vital part of daily routines according to a new study. The Harker Bos Group's "State of Media 2024" whitepaper delves into the changing media consumption habits across US demographics.
Radio Broke My Heart
(By Mike McVay) Valentine’s Day is tomorrow and it seemed like an appropriate time to write about Love. I could wax poetic, but that would be inappropriate given what’s at the center of this week’s column: a break-up and a broken heart.
Is Your Station In The Fabric Or On The Cutting Room Floor?
(By John Shomby) Is your station/cluster a part of the “fabric” of your community? I can think of a sports team or two who have done that so well. Who are some of those legendary radio stations that are now an iconic part of their cities?
The Future Proof Workshop: 6 Innovation Ideas
(By Buzz Knight) Innovation: the lifeblood of every business. Everyone loves to talk about its importance, but talk is cheap. What are you really going to do about it? Here are six action points for the Future Proof Workshop:
A Household Name Rockets To #2 In Top Radio Ad Spend
Progressive Insurance retained its position at the top this past week, according to the latest data from Media Monitors for the week of February 5-11, 2024. The insurance giant has led the list of radio's top national advertisers for the majority of 2024 so far.
Wisconsin AM Station Retools Hyper-Local Weekday Lineup
Good Karma Brands' 620 WTMJ-AM in Milwaukee is revamping its lineup with new shows and new hosts starting February 19. The updated schedule features a diverse range of topics from business and politics to agriculture, alongside unique Wisconsin stories.
Despite ‘Softness,’ Beasley’s Income Back In The Black In Q4
While 2023 held financial challenges for Beasley Media Group, the company finished the year on a bright note by way of extra income, both expected and unexpected. The broadcaster released its year-end financials before a Monday morning earnings call.
Hispanic Radio Alliance Debuts To Build Industry Opportunities
Broadcast industry leaders have taken a significant step toward recognizing and capitalizing on the value of Hispanic radio. The Hispanic Radio Alliance has emerged from conversations and efforts started at Radio Ink's 2023 Hispanic Radio Conference this past June in Miami.
How To Hurdle 2024’s Top Sales Challenges With Matt Sunshine
Radio Ink sat down with the Center For Sales Strategy CEO Matt Sunshine to discuss the group's annual Media Sales Report, what makes a successful hybrid schedule, and how to combat a 115% jump in industry pessimism.
FCC Chair Makes Strategic Mississippi Stop In Geo-Targeting Talks
As FCC Chairwoman Jessica Rosenworcel stands on the precipice of reopening the FM geo-targeting debate, she took the opportunity to visit one of the stations the FCC used for its geo-targeting pilot program during a trip to Jackson, MS.
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