AM Radio Act Advances To Full House Commerce Committee
With no amendments offered and no opposition, H.R. 8449 - the new face of the AM Radio For Every Vehicle Act - was moved for review to the full House Energy and Commerce Committee on Thursday.
Scholarship Window Closing For 2024 ‘Rising Through the Ranks’
The Radio Advertising Bureau, Broadcast Music, Inc., and Mentoring and Inspiring Women in Radio are giving a first look at the session lineup for this year's Rising Through the Ranks event. The 16th annual women's leadership program is scheduled for August.
Unlocking Hispanic Listeners: Medallas de Cortez Finalists Speak
Radio Ink is headed to San Antonio to honor Hispanic radio's very best with the Medallas de Cortez. In our upcoming June issue, we ask our marketing and sales finalists about how to reach Hispanic listeners - an audience worth $3.2 trillion.
Women to Watch: Keisha Nicole; 97.9 The Box, Houston
(By Charese Fruge') Keisha Nicole is the host of "Good Morning H-Town" on 97.9 The Box in Houston, TX. She wakes up the city up each morning from 5a-10a. In addition to that she is the in-stadium co-host for the Houston Texans during football season.
Selling Clients On Spending Money
(By Chris Stonick) Why do I love recruitment advertising? There are so many reasons, here’s one. To me, the hardest job a seller has is trying to convince someone to spend advertising dollars. But what if that "selling clients" step was removed?
FMR Associates Study Reveals Power of Christian Radio Audience
A new study by FMR Associates is touting the power of Christian Adult Contemporary radio and its audience. The media research company revealed the demographic's significant spending power and a strong preference for radio over other audio mediums.
Deep Fake Disclosure: FCC Moves To Rein In AI In Political Ads
As concerns about artificial intelligence and "deep fakes" and its potential effect on American democracy grow, FCC Chairwoman Jessica Rosenworcel has introduced a proposal to require the disclosure of AI-generated content in political ads on radio.
MRC Extends Media Monitors Accreditation For Radio and TV
The Media Rating Council has once again continued the accreditation of Media Monitors for its US Radio spot data measurement. This covers pre-recorded advertising spots of at least 15 seconds. Media Monitors' radio coverage has been approved by the MRC since 2008.
2024 Gracies Bring Out Radio’s National Stars In LA
The Alliance for Women in Media Foundation celebrated winners of the 49th Gracie Awards last night, highlighting significant media contributions that impact women's perspectives. The event honored women in national radio for their powerful contributions.
Paige Nienaber’s Midweek Idea Dump: Promotional “Universals”
(By Paige Nienaber) A little deviation from the regular format this week as we explore promotions that have commonality or that will engage the most number of listeners. There are things that we know for certain.
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