Funny Business: Do Podcast Audiences Get The Ads They Need?
As the podcast advertising space narrows, are the medium's ads hitting their mark? Not as well as they could be, according to Cumulus Media and Signal Hill Insights' Fall 2023 Podcast Download. The study found underutilized potential for one specific ad genre.
Paige Nienaber’s Midweek Idea Dump: Ice Ice Disney
(By Paige Nienaber) I’ve had a couple of Learning Moments in my Radio Life. As a promo kid at WLOL in Minneapolis, part of my job was driving DJs in vans to stuff. In 1986, the Twins were NOT having their best year. So Schmidt Beer gave us 800 tickets to a game.
Is Your Radio Show In The Business… of Business?
(By Jeff McHugh) In my work as a talent coach, I have found some dull business school ideas that are surprisingly helpful in the crazy, fun process of creating a successful show. Here are a few concepts to consider:
Before It’s Too Late
(By Rick Fink) One of the most iconic advertising slogans ever produced was for Fram Oil Filters, “You can pay me now, or pay me later.” The simple but powerful message was that proper vehicle maintenance will save you lots of money and headaches down the road.
CRS Gives First Full Look At 2024’s Three-Day Agenda
Just over a month away from Country radio's big trip to Nashville, CRS 2024 is giving the first full "agenda at a glance" for the conference. CRS previously unveiled new sessions, morning mentoring sessions, and this year's "New Faces of Country" lineup.
Progressive Goes Back To Back As Radio’s Weekly Spot King
The latest report from Media Monitors marked another strong January week for US radio's top national advertisers. Between January 8-14, 270,855 spot plays were logged by the top five, with an even distribution throughout. Progressive maintained its leading position.
BFoA Chair Scott Herman To Represent Radio In B+C Hall of Fame
Former CBS Radio Chief Operating Officer Scott Herman is being inducted into the Broadcasting+Cable Hall of Fame. The Broadcasters Foundation of America Chair is set to be honored with the Class of 2024 on Thursday, September 26 in New York City.
Audacy Restructuring Hits Local Leadership In Nine Markets
On Tuesday, Audacy announced a sweeping round of managerial promotions and shifts affecting nine local markets. Moves include two Market Manager changes, one Sales VP role, and the expansion of duties for three Regional Presidents.
How To Report News In An Election Year
(By Mike McVay) The mid-term and full-term election years are always high profile and create big interest. How you guide and direct your anchors regarding writing the news is critical, varying greatly between News, Talk, and Music stations.
Hey, Mom! I’m On The Radio!
(By John Shomby) Radio has absorbed criticism and, at times, downright disdain for various reasons for the past several years. We have no one to blame but ourselves but there is one way to “adjust” the future perception.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
