Five Brain Waves To Ride For Better Radio
(By Randy Lane) What if you had a higher volume of creative ideas, your critical thinking was sharper, or your attention more focused? You would be a more innovative talent and a more dynamic and persuasive leader. Try putting this science to work:
How Geico, Farmers, and Progressive Make Ads that Stick
(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, the ads won’t work, period!
Upstate New York’s Thunder 102 Raises Six-Figures For St. Jude
Bold Gold Media Catskills' Thunder 102 (WDNB) held its 13th annual Country Cares for St. Jude Kids Radiothon on May 16 and 17, raising $147,135 for St. Jude Children’s Research Hospital. This brings the total amount raised over the years to over $750,000.
Chiquibaby, Shoboy Back As Hispanic Radio Conference Emcees
After rave reviews at last year's Hispanic Radio Conference, Edgar “Shoboy” Sotelo and Stephanie “Chiquibaby” Himonidis are returning as Masters of Ceremonies for this year's event in San Antonio, and attendees will see plenty more famous faces.
AM For Every Vehicle Act Gets New Leadership In US House
The legislative push to keep AM radio in American automobiles is changing leadership in the US House. Led by Rep. Josh Gottheimer for the past year, the House efforts for the AM For Every Vehicle Act will now be headed by Reps. Frank Pallone and Gus Bilirakis.
Shaw Local Radio Closes On Three NRG Stations In Illinois
The $950,000 sale of three Illinois radio stations to Shaw Local Radio Company was finalized on May 20. This comes around one year after Shaw's April 2023 acquisition of eight radio signals in La Salle County from Studstill Media for $1.8 million.
NPR and Press Communications Add To ZoneCasting Concerns
NPR and New Jersey's Press Communications joined the NAB in expressing strong objections to the FCC's FM geo-targeting allowance, as it pertains to GeoBroadcast Solutions' ZoneCasting technology, especially in terms of signal interference.
The Year of The Woman
(By Mike McVay) This evening the Alliance for Women in Media will present the 49th Annual Gracie Awards Gala, recognizing content creators, performers, and producers involved with programming By Women, For Women, or About Women.
Character Development So Good, It’s Criminal
(By John Shomby) I’m an avid TV Crime series junkie. Have been for most of my life. Currently, I spend lots of TV time with all three FBIs, S.W.A.T., the three Chicago shows, and anything NCIS. The similarities with all four franchises are not surprising.
Kill the Cliché Before It Kills You
(Buzz Knight) The definition of a cliché is something that has become overly familiar or commonplace. It’s easy to get complacent and comfortable in your work, especially if ratings are good and corporate is happy. Why mess with things?
Our Print Magazine: Radio Ink
The Forecast Issue
Annual Legal and Brokers Roundtables
