The Hollywood Way To Higher Sales
(By Loyd Ford) The best Hollywood directors are amazing sellers. Their jobs begin with understanding the story they want to tell, doing the work on the first day of shooting, and creating a story people can’t turn away from.
Radio Keeps the Top Spot
(By Marc Greenspan) In the last several weeks, there have been numerous studies released with very positive information for radio. AM/FM radio is America’s #1 mass-reach media. Radio’s average 18-49 audience has pulled away from TV...
Former Hosts Petition Texas Tech Public Media For IP Rights
Following unexpected layoffs, hosts and producers from Texas Tech Public Media have formally requested that Texas Tech University hand over the rights to their radio shows. The former staff hope to continue producing their programming in different formats.
SiriusXM Wants The ‘Taylor Swift Effect’ As Ad Campaign Expands
SiriusXM is serious about its aggressive advertising efforts with a strategic placement during Taylor Swift's The Eras Tour concert film on Disney+. The 60-second commercial, "A Life in Sound," comes as the satellite broadcaster looks to refresh its image.
Be Prepared: FCC Begins First Round Of 2024 Radio EEO Audits
The Federal Communications Commission's Enforcement Bureau has initiated the first round of Equal Employment Opportunity audits for 2024. The FCC targets approximately five percent of radio stations at random for compliance checks each year.
Radio’s Political Revenue To Grow 16% As AM/FM Reach Pays Off
Traditional media will still command the majority of the political ad market in 2024 according to a new forecast from BIA Advisory Services. So how much of this year's record-breaking $11.1 billion in election revenue will radio see?
Cadence13 and 2400Sports Rebrand To Form ‘Audacy Podcasts’
As Audacy continues to consolidate and renew company operations, it is uniting and rebranding two of its podcasting studios. Both Cadence13 and 2400Sports will be merged, forming a single unit to be known as Audacy Podcasts.
Soledad O’Brien To Receive Third Annual LABF Insight Award
The Library of American Broadcasting Foundation has named broadcaster, author, and philanthropist Soledad O’Brien as the organization's third Insight Award recipient. O’Brien’s resume includes work with CNN, MSNBC, National Geographic, BET, ABC, and CBS.
Blast From The Past: Tom Watson, 1975
Happy Friday! This week’s Blast From The Past comes from Tom Watson during his stint at Toronto's CHUM-AM in 1975. Send your Blast From The Past to Editor-in-Chief Cameron Coats for your chance to be featured.
CapRadio Endowment Proposes TV Takeover Of Troubled Group
To address severe financial and operational challenges at Capital Public Radio, the group's endowment has proposed that Sacramento State should transfer control of its radio operations to KVIE-TV, a PBS nonprofit affiliate.
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2026 Radio Wayne Awards Finalists
Sales Tips for Your Best Q4
