Give Them A Reason To Believe You
I heard a saying along the lines of, "A person doesn’t become an adult until they have a child and can learn to love someone else more than they love themself.” This also applies to managers and employees.
I Hit My Budget!
(By Chris Stonick) Hitting budget makes you feel good and it gets your managers off your back. As a young seller, I can remember being short $1,000. So, what did I do? I put together a $1000 idea and I took it to any client I could. But, at what cost?
Illinois Public Media Launches Black-Centric FM
Illinois Public Media has started its 2024 with the introduction of a new station and format. Coinciding with the start of Black History Month, Illinois Soul 101.1 (WILL) showcases and celebrates Black culture, experiences, and music in the Champaign/Urbana area.
KMOX Adds Frank Morano To Overnights In St. Louis
Audacy St. Louis' talker KMOX-AM has expanded its programming to include Red Apple Audio Networks' Frank Morano during the overnight hours. The Other Side of Midnight will now air on KMOX five nights a week.
FCC Revives Radio’s FM Geo-Targeting Debate
After lying relatively dormant for the past two years, the FCC appears to be bringing the FM geo-targeting debate back to the regulatory forefront. A new Notice of Proposed Rulemaking is circulating that would allow FM broadcasters to air geo-targeted content.
‘A Better Alternative’ Bumps Columbus’ CD 92.9 After Brand Feud
As longstanding Central Ohio Alternative station CD 92.9 FM signs off, the signal's owners are rebranding the frequency as "A Better Alternative" in the wake of a quarrel that led to a cease-and-desist over naming rights and programming.
Country Star Kane Brown To Be Honored For Humanitarian Work
Country Radio Broadcasters has announced Kane Brown as the recipient of the 2024 CRS Artist Humanitarian Award. This honor highlights Brown's significant contributions to humanitarian efforts, with a particular focus on aiding underprivileged youth.
State of Marketing 2024: Radio Offers The Immediacy CMOs Need
In a world where products and brands live and die by immediacy, marketers are finding themselves holding more power and budget one month into 2024. With AI and data as the defining characteristics, radio and streaming audio have the opportunity to capitalize.
App Downloads Get Huge Boost From AM/FM Radio
App developers hoping to get a leg up on the competition have a new best friend for marketing: radio. Audacy has released results from its comprehensive campaign to boost downloads of its app. This initiative spanned AM/FM, streaming, and on-demand audio.
Paige Nienaber’s Midweek Idea Dump: Promo Sutra Positions
(By Paige Nienaber) When I launch a station, I always look at the landscape and see if there are any weak spots that the competition has ignored, given up on or are vulnerable to stealing away from them. Here’s my list of everything to check:
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
