BP Draws A Hard Line With iHeart Over What Ad Revenue Funds
As brands remain wary of attaching themselves to political parties or social causes, BP America has taken a firm stance with iHeartMedia, requesting that their ads not be placed on podcasts that channel ad revenues into political contributions.
‘How Do I Know If My Ad Is Working?’
(By Pat Bryson) Businesspeople want to run an ad today and have teeming multitudes run into their store tomorrow screaming out our call letters. Customers will find it confusing to attribute their arrival to our station’s ads. Also, it's not their job.
To Be The Best, You Have To Outwork The Rest
(By Loyd Ford) The only person who can determine your work ethic is you. This is one of the key areas in your life where you are in complete control. There may be better sellers out there, but you have the choice to outwork everyone else in your market.
Radio’s Emotional Rescue
(By Marc Greenspan) You’ve likely read about the Mediaprobe Neuro study that found radio programming is 13% more engaging than TV. As you dig deeper into the data, it is all about how radio is a more emotion-inducing medium than TV.
Radio Ink Wants To Spotlight Radio’s Best Eclipse Ideas
Is your station doing a unique promotion, remote, or sponsorship for the eclipse? If your sales or programming teams found a cool way to highlight the solar event, tell Radio Ink and we'll spotlight the best ideas - send stories and pictures to Radio Ink Online Editor Cameron Coats.
Orlando NPR Member Rebrands As Central Florida Public Media
Orlando's WMFE is the latest public radio station to shift its branding away from radio under a new name: Central Florida Public Media. Station management says the new brand mirrors the organization’s evolution from a broadcast-focused entity to a multiplatform content provider.
Colorado Broadcasters Association To Start Hall Of Fame In 2024
The Colorado Broadcasters Association celebrated the state's superlative broadcasters at its Awards of Excellence Gala on Saturday, April 6. The event, which also celebrated the CBA's 75th anniversary, was held at the Ritz Carlton Denver with hundreds of radio attendees.
Pillar Media Puts Christian Hip Hop On The FM Dial In Denver
Pillar Media has tripled its presence in the Denver area after closing its acquisition of Max Media's KJHM and KFCO. KJHM, formerly Jammin' 101.5, is now Star 101.5, while KFCO switched from Hot 107.1 to Christian hip-hop Kingdom 107.1.
Katz: Tax Prep Services Still Get Big Returns From Radio Ads
With less than two weeks left until tax day, tax preparation services are turning to radio advertising for its broad reach, diverse audience, and local impact to connect with clients. While this isn't new, data shows the tax prep/radio bond is only growing stronger.
The Religious Radio Boom Continues As FCC Licenses Increase
After a year of financial uncertainty, radio ownership grew in the first quarter of 2024, according to FCC license records. Noncommercial FM numbers have soared in the past year, driven by aggressive buying from religious broadcasters.
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