Tracy Johnson Media Is The Latest To Dip Into AI Radio Offerings
Tracy Johnson Media Group and WP Media have unveiled Radio Content Pro, a tool leveraging artificial intelligence for radio content creation. The platform uses AI bots for the continuous collection, organization, and curation of content and on-air talking points.
Audacy and Veritonic Signs New Deal On AI Audio Ad Analytics
Audacy is extending its collaboration with audio analytics and research firm Veritonic. Through this partnership, Audacy will utilize Veritonic's analytical tools and research capabilities to deliver data to aid clients in optimizing their audio campaigns.
Progressive Is Back On Top Of Radio’s National Advertisers
The latest data from Media Monitors for the week of January 29 to February 4 spotlights the top five advertisers in radio across all monitored markets. Leading the pack is Progressive, returning to its top position with 65,745 measured spots.
Alabama Radio Station Owner Reports 200-Foot Tower Stolen
Less than one month after an Oklahoma FM tower was toppled to loot for copper wire and tubing, an Alabama station owner is reporting an even more shocking story - his entire 200-foot tower was stolen.
Understanding the Marketing Channel
(By Pat Bryson) Remember when Apple introduced the iPad? You were probably asking yourself: What is this? What does it do? Why would I want one? How would I use it? In all this, you were moving through the Marketing Channel.
4 Ways Sales Managers Can Empower Sellers With Confidence
(By Loyd Ford) The business of sales is largely about being connective, highly relational, and consistently appearing helpful to potential clients, But what role does confidence play in getting sellers through the most important doors?
Your Commute Can Change Your Prospecting
(By Rick Fink) Prospecting is a never-ending process in sales, but it's most commonly the one step that gets put off until it becomes a must-do! Here is an easy way to make prospecting part of your daily commute to and from the office...
Jay Michaels Is Back To Program Jack In Austin
Seasoned programmer Jay Michaels is joining Austin, TX's Recharge Media as the new Brand Manager of 96.3 Jack FM (KJFK AM/FM). Michaels' most recent role was at Austin's Waterloo Media, where he served as PD for KGSR, ACL Radio, and KBBQ.
WCCO Radiothon Gives A Big Hand To Minnesota Food Bank
Minneapolis' WCCO-AM raised more than $443,000 for Second Harvest Heartland through the 15th annual “Let’s Kick Hunger Day Radiothon” on February 1. The Audacy News/Talk station's event has raised more than $4.2 million since its start in 2010.
Recruitment Is No Longer The Biggest Challenge In Radio Sales
While salesforce recruitment is one of the most discussed challenges in radio, the situation appears to have dramatically improved in the last year - even with economic turbulence. However, this has led to a new top difficulty, according to The Center for Sales Strategy.
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