A Household Name Rockets To #2 In Top Radio Ad Spend
Progressive Insurance retained its position at the top this past week, according to the latest data from Media Monitors for the week of February 5-11, 2024. The insurance giant has led the list of radio's top national advertisers for the majority of 2024 so far.
Wisconsin AM Station Retools Hyper-Local Weekday Lineup
Good Karma Brands' 620 WTMJ-AM in Milwaukee is revamping its lineup with new shows and new hosts starting February 19. The updated schedule features a diverse range of topics from business and politics to agriculture, alongside unique Wisconsin stories.
Despite ‘Softness,’ Beasley’s Income Back In The Black In Q4
While 2023 held financial challenges for Beasley Media Group, the company finished the year on a bright note by way of extra income, both expected and unexpected. The broadcaster released its year-end financials before a Monday morning earnings call.
Hispanic Radio Alliance Debuts To Build Industry Opportunities
Broadcast industry leaders have taken a significant step toward recognizing and capitalizing on the value of Hispanic radio. The Hispanic Radio Alliance has emerged from conversations and efforts started at Radio Ink's 2023 Hispanic Radio Conference this past June in Miami.
How To Hurdle 2024’s Top Sales Challenges With Matt Sunshine
Radio Ink sat down with the Center For Sales Strategy CEO Matt Sunshine to discuss the group's annual Media Sales Report, what makes a successful hybrid schedule, and how to combat a 115% jump in industry pessimism.
FCC Chair Makes Strategic Mississippi Stop In Geo-Targeting Talks
As FCC Chairwoman Jessica Rosenworcel stands on the precipice of reopening the FM geo-targeting debate, she took the opportunity to visit one of the stations the FCC used for its geo-targeting pilot program during a trip to Jackson, MS.
Fired Host: Miami Station Cut His Show For “Sounding Very Latino”
Miami journalist Carlos Frías has filed a federal complaint against his former radio station claiming racial discrimination. WLRN, an NPR member station run by Miami-Dade County Public Schools, fired Frías and his show staff on February 2.
Is Your Sales Calendar On Target?
(By Pat Bryson) Every month we begin the climb towards achieving our monthly sales budgets. How much base business do we need to ensure we achieve our goals? How do we pace our progress?
6 Thoughts To Create More Opportunities In Your Sales Process
(By Loyd Ford) What if selling really is about how many people you see, the depth of your competitiveness and hunger, and how many people you see and develop proposals for? Here are six ideas to turn business on its head.
Prepping for 2024’s Top 4 Advertising Categories
(By Marc Greenspan) What categories will be strong for this year? Are you ready to show advertisers the value of partnering with your station(s) to help them grow their business? Here are the top four advertisers you need to target:
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