Progressive Owns Another Week As Radio’s Top Advertiser
With one week left to go in the first quarter of 2024, Q1 has belonged to Progressive. The insurer again holds steady at the top spot as radio's most-aired national advertiser, per Media Monitors data. Progressive finished far ahead of the competition with 68,433 spots.
iHeart Philadelphia’s Power 99 FM Joins SAG-AFTRA
After nine months and two previously contested ballots, iHeartMedia Philadelphia's Power 99 FM (WUSL) has unionized under SAG-AFTRA. Staff are set to commence their initial contract negotiations with the station's management on Wednesday, March 27.
CRB Sounds The Call For CRS 2025 Agenda Committee Members
Country Radio Broadcasters is opening the floor for applications to join the CRS 2025 Agenda Committee. This pivotal group is tasked with curating and organizing the events for next year's Country Radio Seminar. Those interested in applying have until April 12.
Philadelphia AM Station Salutes Military Families With Radiothon
Audacy Philadelphia rallied more than $109,000 in donations for veterans through its partnership with the Travis Manion Foundation during the seventh annual Talk Radio 1210 WPHT Radiothon.
Third Annual Texas Independence Jam Ropes In $260k For Kids
Cumulus Media Dallas' New Country 96.3 and 99.5 The Wolf raised $260,000 for Cook Children’s Medical Center during the Third Annual Texas Independence Jam. The guitar pull featured performances by Old Dominion, Dustin Lynch, and Cole Swindell.
Despite Challenging 2023, Audacy Posts $1.17b In Net Revenue
As Audacy positions itself for a brighter future post-Chapter-11-restructuring, the company has released its final financials for 2023. The broadcaster reported $1.17 billion in net revenue, down 7% from $1.25 billion in 2022 in its SEC filings made on Friday afternoon.
As Radio Buys In, Podcasting Could Be $43B Industry By 2032
With Audacy and iHeartMedia doubling down on podcasts as the next big future growth sector for audio broadcast companies, a new study says the medium's advertising sector is poised for substantial growth by the year 2032.
It’s Time To Put The Needs Back In Your CNAs
(By Pat Bryson) I was trained in the radio business by a gentleman who had been in the insurance business. He trained me in the way insurance salespeople were trained, long before there were any organized ways to train radio salespeople.
The Hollywood Way To Higher Sales
(By Loyd Ford) The best Hollywood directors are amazing sellers. Their jobs begin with understanding the story they want to tell, doing the work on the first day of shooting, and creating a story people can’t turn away from.
Radio Keeps the Top Spot
(By Marc Greenspan) In the last several weeks, there have been numerous studies released with very positive information for radio. AM/FM radio is America’s #1 mass-reach media. Radio’s average 18-49 audience has pulled away from TV...
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