Top 10 Audio Brands of 2024 Revealed by Landor Group and WPP
Sound has transitioned from an afterthought to a critical element for brands seeking to enhance consumer experiences and recognition, especially as advertisers come around to the power and reach of radio. So who are the brands best handling audio?
Paige Nienaber’s Midweek Idea Dump: 16 Ways To Rope An Office
(By Paige Nienaber) Marketing to the ‘nesters sadly stopped evolving in about 1988 with the At-Work Network. Which is unfortunate because if you think about it that’s a (insert profane term for “caca”) load of TSL sitting in cubicles.
The Fate Of Live Radio In 2024
(By Jeff McHugh) Is your show underperforming in Nielsen because it airs live? Many hosts prefer doing a live radio show, which can sometimes hold a show back. Consider making these moves if you haven’t already:
Chin Up
(By Rick Fink) When you read the title Chin Up, one of two thoughts probably crossed your mind. Either, a chin-up, as in doing an exercise, or, “keep your chin up”, as you’re in a bad mood and need to get yourself to a better place.
East Texas NPR Affiliate Shuts Down Suddenly After Three Years
KVUT 99.7, the University of Texas at Tyler's non-commercial radio station known for carrying NPR programming, has shut down its operations. KVUT began broadcasting in May 2021 and officially launched in September of that year.
For Home Depot Versus Lowe’s, The Winner Was Radio
A surge in advertising, largely driven by Memorial Day weekend sales and promotions, brought big bucks to radio from battling home improvement giants. Leading the charge was The Home Depot, which topped the week's list of national radio advertisers.
FCC Schedules DIRS Drill Amid Debate on Mandatory Reporting
As broadcasters raise concerns about the FCC's proposed mandatory Disaster Information Reporting System reports, the Commission’s Public Safety and Homeland Security Bureau has set a window for the next voluntary DIRS exercise.
Robert De Niro To Receive Service To America’s Top Honor
The NAB Leadership Foundation has named famed actor and producer Robert De Niro as the recipient of the 2024 Service to America Leadership Award. This prestigious award acknowledges De Niro's charitable work and public service contributions.
At 8:01p, It’ll Be Too Late To Nominate Your Program Director
You only have hours left to nominate Radio Ink's Best Program Directors in Radio 2024. This prestigious list celebrates the most talented and influential program directors in the industry. Think your PD has what it takes to make the cut? Now’s the time to prove it!
A Guide To Special Programming
(By Mike McVay) With Memorial Day weekend wrapped up, many have officially started their Summer. For most Americans, it means the end of the school year, vacations, and long weekends. For radio, it means live events, promotions, and marketing.
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