How To Beat Media Job Shrinkflation
(By Mike McVay) It’s difficult to pick up the trades without seeing the elimination of jobs in media. We’ve seen radio and audio companies cyclically eliminate talent, multiple times over the years, often driven by revenue or the lack thereof.
What Happened To The Time?
(By John Shomby) Job responsibilities have multiplied as staff diminish and, for a few of us, it has been a difficult adjustment. I have had more than several PDs run into me at events and profusely apologize for their lack of contact. I get it!
Are You Ready For Your Brand-Making Moment?
(Buzz Knight) I was thinking about how radio station brands and show brands excel the most when they capitalize on "drafting" from the noise and hysteria of a moment and make it theirs. History has proven this fact time and time again. Think WABC and The Beatles.
Townsquare Media Makes Another Multi-Million Buyback With Cash
Eight days after announcing more than $14 million in stock buybacks from MSG National Properties LLC, Townsquare Media has revealed they've also bought back around three million options from its board of directors and company executives.
The Total Solar Eclipse Led To A Unique Top Advertiser On Radio
The total solar eclipse cutting across the US had an unexpected effect in radio - it led to the National Highway Traffic Safety Administration becoming one of the week's top advertisers, urging drivers to take care during the eclipse, with millions of extra drivers on the road.
Skyview, Audacy, Beasley Execs To Address 2024 AWM Breakfast
The Alliance for Women in Media has announced the lineup for its annual NAB Show breakfast on April 15. "The Business of Multiplatform Sports" will feature voices from across radio discussing the changing dynamics of women in the sports media business.
Nielsen: Radio Can Make Up For Audience Share That CTV Can’t
As media continues its rapid shift, advertising strategies have to adopt an adapt or be left behind mentality. This point is being driven home by a new Nielsen analysis revealing that replicating 2023's media plan could lead to a 12% decrease in consumer reach.
To Infinity & Beyond: CBS Sports Radio Finishing Audacy Rebrand
One of the last vestiges of CBS Radio's pre-Audacy days is going away this month. CBS Sports Radio network is rebranding to Infinity Sports Radio, starting April 15. The initiative stems from stipulations outlined in the Entercom/CBS Radio merger.
BP Draws A Hard Line With iHeart Over What Ad Revenue Funds
As brands remain wary of attaching themselves to political parties or social causes, BP America has taken a firm stance with iHeartMedia, requesting that their ads not be placed on podcasts that channel ad revenues into political contributions.
‘How Do I Know If My Ad Is Working?’
(By Pat Bryson) Businesspeople want to run an ad today and have teeming multitudes run into their store tomorrow screaming out our call letters. Customers will find it confusing to attribute their arrival to our station’s ads. Also, it's not their job.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
