Futuri, SBS, and Benztown To Unpack AI’s Role In Radio Sales
On June 13, Futuri’s Erin Callaghan will lead a discussion on predictive analytics and understanding customer behavior via AI. The panel will discuss actual case studies and powerful strategies for thriving within an AI-driven sales environment.
Podcast Audience Numbers May Be Even Higher Than Considered
As US podcast audience numbers hit record highs according to Edison Research's Infinite Dial 2024, a MARU/Matchbox study finds that current podcast audience measurement metrics may be making a critical omission that vastly undersells the medium.
Radio’s Reach Unrivaled Across Super and Light Media Consumers
As radio remains a favorite of American adults across generations, new data is showcasing how heavily AM/FM is consumed, even among the heaviest TV and internet users. However, radio also plays a crucial role in reaching those less engaged with other media.
Data Shows Streaming Audio Loyalty Far Outperforms Video
Even with the vast diversity of digital media options, audio platforms, particularly music streaming services, are demonstrating remarkable appeal. This is best displayed in the case of Spotify, which has the lowest churn rate of any major streaming platform.
Layoffs Hit Louisville As Public Radio Cuts Continue Across The US
Louisville Public Media is the latest public radio outlet to resort to layoffs in the wake of a significant budget deficit. LPM has cut six full-time and two part-time employees and is eliminating two unfilled positions as it cuts back its entire finances by around 10%.
Words Of Wisdom From One Of The Best
(By Pat Bryson) Although he passed from this earth several years ago, Les Boyle of ROI Media was one of my favorite nemeses when I managed stations. Shortly before he died, he shared some words of wisdom with me about sales.
How To Write Radio Ads That Get Listeners To Take Action
(By Jeffrey Hedquist) At the end of your ad, the listener has hopefully fallen in love with your product or service or is interested enough to call you, visit your place of business, tell a friend, or go to your website. Here’s how you ensure that:
Are You Doing What Everyone Else Is Doing?
(By Loyd Ford) Radio has changed over the last thirty years. Well, everything has changed. You already know. So we won’t spend time talking about smartphones, social media, and A.I. here today. We will go back to the essential question:
Saga Seals The Deal On $5.3m Lafayette Radio Cluster Buy
Saga Communications is officially the new owner of Neuhoff Media's Lafayette, IN cluster, as part of Neuhoff's total divestment of its radio division. The $5.3 million sale covers five stations and one FM translator as well as all digital assets.
‘The Boss’ Has A Blast To Kick Off Summer and Help NJ Students
Press Communications' 107.1 The Boss (WWZY) in Monmouth/Ocean, NJ celebrated the start of summer for a good cause. Hosted by Robby and Rochelle in the Morning, the 2024 Summer Blast Off raised $11,300 for The Maureen E Nolan Foundation.
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Beasley Celebrates 65
