Study Reveals What Makes Audio Promos The Most Effective
The audio industry was gathered in Washington, DC last week for the annual Podcast Movement, and wisdom for podcasters and the radio industry is flowing in the conference's wake - including a lesson into what makes an effective audio promo.
Cromwell Media Introduces The Game Nashville Sports Network
Cromwell Media has launched The Game Nashville Sports Network. The new network will originate out of flagship station 102.5/106.3 The Game (WPRT), with coverage expanding to 94.9 The Fan (WBUZ-HD3) and the return of Sports Talk to WQZQ-AM.
Tennessee Football To Feature Spanish Broadcasts On AM Radio
Cumulus Media Knoxville, The Vol Network, and University of Tennessee Athletics have announced a first-ever initiative for the 2024 college football season: every Volunteers game will be broadcast in Spanish on The Sports Animal 990 (WNML-AM).
Radio Ads Are Shaping Labor Day Buying Amid Economic Unease
After an early August cooling, radio's national ad play is roaring back ahead of the long Labor Day weekend as brands compete for a much-diminished share of holiday sales spending. Predictably, two home improvement giants promise the most spend.
No Nashville Station, No Problem: Audacy Opens Music City Studio
Audacy is embracing the Country music explosion with a new Nashville Sound Space in the Hard Rock Cafe on Broadway. The broadcast studio and performance space will become the new home for the nationally syndicated Country show Katie & Company.
Beasley Reverse Stock Split Could Happen As Early As September
Ten months after Beasley Media Group received a warning from the Nasdaq stock market to bring its stock price above the minimum value to remain on the marketplace, the company has taken the first step to a reverse stock split, according to an SEC filing.
Last Call For Special Radio Masters Sales Summit Room Rates
If you're headed to the Queen City for the year's biggest radio sales event and haven't booked your room - today's the day! It's the last day for attendees of the 2024 Radio Masters Sales Summit to secure a special room rate at the Cincinnati Airport Marriott.
SiriusXM Shareholders Approve ‘SplitCo’ Merger with Liberty Media
With SiriusXM just days away from finalizing its merger with Liberty Media Corporation, shareholders have approved a plan where Liberty Media will exchange existing SiriusXM shares for new shares in "SplitCo," which will get a new name next month.
Prospects Are Where You Find Them
(By Pat Bryson) A a flat tire and an enterprising tree service employee led me to wonder: when was the last time one of our salespeople seized the opportunity to create a new, potential customer while going about their daily life?
She Used Clickbait… You Won’t Believe What Happened Next!
(By Jeffrey Hedquist) Clickbait, or using intriguing headlines that lead us to click on a link, has been used for generations - long before we were clicking. Advertising pioneer John Caples was using “clickbait” as early as 1927. Why? Because we're all curious!
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