Another Week In Radio, Another Ad Spend Feast From Pfizer
Pfizer continues to dominate the airwaves as the top radio advertiser for the week of September 23-29, per Media Monitors. With 135,875 ad plays, the pharmaceutical giant maintains its stronghold in the number-one spot for the fourth consecutive week.
House Oversight To Investigate FCC Over George Soros & Audacy
The US House of Representatives Committee on Oversight and Accountability is opening an investigation on the FCC for allegedly bypassing standard procedures to benefit billionaire businessman and investor George Soros in a potential acquisition involving Audacy.
Report: Potential PPM Change Could Boost Nielsen Ratings 26%
Nielsen is reportedly introducing a significant change in the ratings process for PPM markets, and it will likely provide a much-needed boost to radio broadcasters. The ratings company unveiled its "3 Minute Plan" in response to changing media consumption.
In Storm Ravaged NC, Radio Is ‘Literally The Only Communication’
"This doesn't happen in Asheville. People were just not prepared for what I've heard some people say is a thousand-year flood," Saga Communications' Asheville Media Group Market President Tom Davis tells Radio Ink about the aftermath of Hurricane Helene.
Nielsen Data Shows Radio Is A ‘Top-Tier Medium For ROI’
Television, digital, and social media tend to dominate many major marketing budgets, but as marketers seek to optimize their strategies and determine which channels deliver the best return on investment, radio is again shown to be an underappreciated superpower.
Rosenworcel Again Stresses AI Transparency in Berkeley Speech
As the FCC deliberates on the future of generative AI use in political ads, Chairwoman Jessica Rosenworcel spoke to the Berkeley Law AI Institute, remaining optimistic about the technology's future use, while remaining steadfast over issues of democratic integrity.
AI, Store Brands, and Ozempic Will Drive Buying Growth In 2025
Despite ongoing economic uncertainty, 2025 should hold more promise for retailers and brands than this past year, offering early opportunities for brands that want to tap into mass-reach marketing as consumers adapt and spend more intentionally.
How Much is a Customer Worth?
(By Pat Bryson) Here's one of my favorite definitions of the marketing process: "Marketing is the buying and selling of things with goodwill at a profit. If you can only have one, take goodwill because it is tomorrow's profit."
Give Yourself A Good Permission
(By Loyd Ford) If you think about it, we give ourselves permission to give into a lot of temptation decisions every day. Maybe one of your easier guilty pleasures is to spend too much time binge-watching than we know we should because the shows are so good.
Help Customers Make ‘The Right Choice’
(By Jeffrey Hedquist) My wife has excellent intuition. She takes no particular pride in it, she’s just used to making right decisions. My intuition is… flawed. Sometimes I’m right, but often I’m wrong. Still - I want to be right the first time. I think we all do.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
