Broadcasters Foundation Hosts Inaugural LA Media Mixer
The Broadcasters Foundation of America held its inaugural Los Angeles Media Mixer last Wednesday, October 23, at the NBCUniversal lot, drawing over 100 broadcasters ranging from CEOs to industry newcomers.
710 WOR Brings NYC Marathon to Radio for the First Time
iHeartMedia New York has announced that Emmy-winning sports anchor Len Berman will lead 710 WOR’s live radio coverage of the 53rd TCS New York City Marathon on Sunday, November 3. This marks the first time the iconic event will be broadcast on radio.
VSiN Watch App Brings Network’s Audio Straight To Smartphones
VSiN has unveiled a new mobile app that brings the network’s sports betting content directly to fans. Available for Apple and Android devices, VSiN Watch allows users to stream live audio and video of VSiN’s full programming lineup.
Countdown to Holiday Ads: Radio’s Top Brands Stay In Place
As the radio market holds its breath before the holiday ad blitz, familiar brands topped the Media Monitors charts for October 21-27. Progressive maintained its lead, followed closely by Vicks, while Bank of America and Wendy’s made notable climbs into the top five.
AM Radio’s Value in Focus as Congressional Deadline Approaches
AM radio continues to be in the national conversation for its value to local communities as the deadline to pass the AM Radio for Every Vehicle Act approaches. The band was once again featured on CBS News, while an Ohio Congressman again praised AM in emergencies.
Falling On The Sword
(By Pat Bryson) It’s frustrating when a prospect appears to be moving forward towards becoming a new client and then they become “stuck”. They won’t move forward, but they don’t seem to want to end our relationship either. And then they just wither away.
Are We Still Having Fun?
(By Loyd Ford) Does your sales team have any fun anymore? I know, I know. We gotta reach this goal. We have to make budget. There’s that pesky pressure. So, I ask again in another way: when was the last time your sales team had fun?
‘Are You Sure This Ad Will Work?’ No!
(By Jeffrey Hedquist) We’ve all experienced it. We create a campaign we’re sure will bring success to our client, but nope. We have to adjust the course and go in a different direction. Or, we get a wild idea, shoot from the hip, hope… and it works.
Missouri AM Tower Collapses, Becomes Third In October Streak
A tower broadcasting a Missouri AM station is the third to be destroyed in October, after the 75-year-old structure collapsed on October 24. A snapped guy wire caused the tower for Joplin's KRMO-AM 990 to fall to the northwest, narrowly missing the transmitter housing.
Inspiring Through Thick and Thin
(By Deborah Parenti) Leadership is a fascinating dance of influence, and it becomes especially captivating when you consider how leaders inspire their teams during both good times and challenging periods.
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