How To Win #1 Nielsen Ratings
(By Jeff McHugh) Legendary investor Warren Buffet once said, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.” A new radio show is no exception.
Winning The SEO Name Game
(By Rick Fink) Do you have an advertiser who is infatuated with their digital “expert” or agency? Here’s a question you can suggest they ask their digital consultant or advisor, "What is the most common word internet searchers use to find your business?"
Bloomberg Radio to Replace Rock 92.9 on Boston’s WBOS-FM
Boston Classic Rock station Rock 92.9, including Dave and Chuck the Freak, is getting bumped off its main signal in favor of Bloomberg Radio. Beasley Media Group announced on Tuesday that WBOS will now carry 24/7 business news programming.
Salem CEO David Santrella To Receive National Radio Award
The NAB is set to honor Salem Media Group CEO David Santrella with the National Radio Award. The ceremony will take place during the Marconi Radio Awards at the 2024 NAB Show New York on October 9.
AM/FM Captures Swing Voters As Listeners Seek Election News
As radio offers coverage of the Democratic National Convention in Chicago, new data is showing the pivotal role of AM/FM in keeping listeners engaged with election news throughout this political cycle, even as ad spend parity fails to keep up with TV.
Making Magic
(By Mike McVay) Radio has a powerful tool at its fingertips. It's what our legacy is built on, and something both the audience and those in the medium appreciate. Unfortunately, it's also an asset that’s chronically underutilized today, compared to days past. What is it?
A Gold Medal Masterclass On Team Culture
(By John Shomby) He had the honor and pressure of being the head coach of the gold-medal-winning USA Olympic Basketball team. What type of person does it take to handle that and lead of group of elite superstars? NBA Coach Steve Kerr.
Differentiate or Die!
(Buzz Knight) You may have heard the inspiring, and somewhat threatening, rallying cry of “Differentiate or Die!” In the competitive landscape of radio broadcasting, brands must continuously seek a competitive advantage to thrive.
Join Radio Ink and Carolyn Gilbert For A Free Sales Webinar
We’re less than a month out from meeting in Cincinnati and Radio Ink is holding one final free sales webinar in our 2024 Radio Masters Sales Summit series. Join us live on LinkedIn with NuVoodoo CEO and Founder Carolyn Gilbert discussing radio's top verticals.
WEEI Radio-Telethon Raises Millions for Boston-Area Cancer Care
Audacy Boston's WEEI racked up another $3.9 million for adult and pediatric cancer research during the 22nd annual Jimmy Fund Radio-Telethon. The event is in coordination with the New England Sports Network, a regional sports cable and satellite TV network.
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