As Marketers Return to Office, Radio Is Regaining Ad Share
The latest Advertiser Perceptions study shows a notable return to in-office work among marketers and media agencies, with commuting patterns approaching pre-pandemic levels. This shift has implications for the importance of out-of-home channels, including AM/FM.
The New Nielsen
(By Mike McVay) Nielsen recently unveiled their plan to institute a shorter 3-minute requirement for PPM stations to get credit in a quarter-hour. So how will this shift impact the measurement of audiences and ad effectiveness?
Unfiltered: Women In Radio Address The Industry Anonymously
(By John Shomby) I reached out to 22 women in programming and on-air positions to see how they feel about opportunities and the workplace in today’s radio world. With intense guarantees of anonymity, here’s what they said:
Community Building, Phil Lesh Style
(By Buzz Knight) We lost Grateful Dead founding member Phil Lesh over the weekend at age 84. Whether you are a Dead Head or not, he and his bandmates taught us plenty of lessons in community building that the radio business can certainly learn from.
Broadcasters Foundation Hosts Inaugural LA Media Mixer
The Broadcasters Foundation of America held its inaugural Los Angeles Media Mixer last Wednesday, October 23, at the NBCUniversal lot, drawing over 100 broadcasters ranging from CEOs to industry newcomers.
710 WOR Brings NYC Marathon to Radio for the First Time
iHeartMedia New York has announced that Emmy-winning sports anchor Len Berman will lead 710 WOR’s live radio coverage of the 53rd TCS New York City Marathon on Sunday, November 3. This marks the first time the iconic event will be broadcast on radio.
VSiN Watch App Brings Network’s Audio Straight To Smartphones
VSiN has unveiled a new mobile app that brings the network’s sports betting content directly to fans. Available for Apple and Android devices, VSiN Watch allows users to stream live audio and video of VSiN’s full programming lineup.
Countdown to Holiday Ads: Radio’s Top Brands Stay In Place
As the radio market holds its breath before the holiday ad blitz, familiar brands topped the Media Monitors charts for October 21-27. Progressive maintained its lead, followed closely by Vicks, while Bank of America and Wendy’s made notable climbs into the top five.
AM Radio’s Value in Focus as Congressional Deadline Approaches
AM radio continues to be in the national conversation for its value to local communities as the deadline to pass the AM Radio for Every Vehicle Act approaches. The band was once again featured on CBS News, while an Ohio Congressman again praised AM in emergencies.
Falling On The Sword
(By Pat Bryson) It’s frustrating when a prospect appears to be moving forward towards becoming a new client and then they become “stuck”. They won’t move forward, but they don’t seem to want to end our relationship either. And then they just wither away.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
