Cutting Ad Spend in 2025 Could Stunt Brand Growth Until 2030
As economic instability defines the first days of 2025's second quarter, brands and marketers are likely weighing where to potentially make budget cuts. Yet for those considering pulling back on advertising, history shows that would be a mistake.
‘We Are Broadcasters’ Celebrates Parenti, Shulins, Penn & Teller
It was a magical morning in Las Vegas for the annual We Are Broadcasters ceremony at NAB Show 2025, featuring the recognition of Radio Ink President and Publisher Deborah Parenti with MIW's highest honor and legendary entertainers Penn and Teller.
Paige Nienaber’s Midweek Idea Dump: Promo De Mayo
(By Paige Nienaber) Cinco de Mayo promotions don’t have to be cliché. From taco brackets to parades, stations have endless opportunities to connect with listeners. Just don’t forget the essentials: food, fun, and a worm with personality.
What Radio Can Learn from Inbound Marketing
(By Josh Brown) In the marketing world, there’s often a clear divide between outbound and inbound strategies. Outbound marketing - things like radio, TV, and print - pushes a message out to the audience. But what about inbound marketing?
Binnie Media Radiothon Celebrates 20 Years with $403K
Maine's 107.5 Frank FM and 99.9 The Wolf marked the 20th anniversary of their Cares For Kids Radiothon with a record result. The 2025 event, held for the first time over two days instead of three, raised $403,773 for Maine Health’s Barbara Bush Children’s Hospital.
BMI’s Dan Spears Receives 2025 MIW Erica Farber Impact Award
Mentoring and Inspiring Women in Radio presented BMI Vice President of Industry Relations and Licensing Dan Spears with the 2025 Erica Farber Impact Award, recognizing his contributions toward advancing leadership opportunities for women in radio.
Gomez: DEI Attacks Part of ‘Censorship and Control’ Under Trump
FCC Commissioner Anna Gomez raised serious concerns about censorship, the future of independent regulation, and First Amendment protections during a conversation with Wall Street Journal reporter Joe Flint at NAB Show 2025.
AI Reshaping Broadcasting: Takeaways from NAB Show 2025
The 2025 Alliance for Women in Media Breakfast returned to the NAB Show in Las Vegas on Monday morning with a panel discussion focused on artificial intelligence and its evolving role in media featuring some of broadcasting's top tech leaders.
NABOB: Advertisers Are Missing Out On Black Radio’s Power
"Black media is not niche, it’s necessary," is the message from the National Association of Black Owned Broadcasters, with the publishing of a study that shows Black radio remains the most consumed and trusted form of ad-supported audio among Black consumers.
Lessons from Stephen A. Smith
(By Mike McVay) NAB Show is underway in Las Vegas. Yesterday, Stephen A. Smith was the guest in a Fireside Chat that I was honored to moderate on the Main Stage. What makes me a Stephen A. fan is knowing where he came from.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
