Ron Robinson - Radio

Radio’s Abandoned Responsibilities – Part 2 

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(By Ronald Robinson) Although listed here at #2, the following may be the more important responsibility that has been abandoned by radio stations all over the country. Radio is famous within the advertising trade as being the medium that has been, pervasively and continuously, producing the worst examples ever of broadcast advertising. 

Brewing Up A Promotion

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The Rise Guys on 93. 3 Planet Rocks (WTPT-FM), Greenville, SC have added two more beers to their promotional collection. The first beer, Rise Guys P1 Pilsner was tapped in July 2018.

Brand Creations To Meet Expectations

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Radio Rebrand is a new service that creates brands to meet the expectations of today’s consumers.

CBS News Radio Recognized

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CBS News Radio was a big winner at the 84th National Headliner Awards presented by the Press Club of Atlantic City. The National Headliner Awards program is one of the oldest and largest annual contests recognizing outstanding journalism in newspapers, photography, radio, television, and online.
Ron Robinson - Radio

Radio’s Missing Links

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(By Ronald Robinson) Commercial music radio -- ownership, management, and programming -- continues, unknowingly I expect, sabotaging the efficacy of this medium. Fortunately, radio does have one major dynamic going for it -- otherwise we wouldn’t have an industry.

Cumulus is Cookin With Cash

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Cumulus Dallas/Fort Worth radio stations KSCS-FM and KPLX-FM raised $630,000 for Cook Children’s, a Children’s Miracle Network Hospital in Fort Worth, in a successful two-day Country for the Kids Radiothon.

Hispanic CEO’s Strategize During Final Day of Conference

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NAB CEO Gordon Smith moderated a panel of Hispanic Radio's top CEO's during the closing session of Radio Ink's Hispanic Live conference Thursday. As always, these days, a big topic for discussion is how companies are adapting during a pandemic.

The Purpose Of A Salesperson

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(By Jeffrey Wolinsky) What if I told you the purpose of a corporation isn’t only to maximize profits? You'd probably say it’s not much of a corporation. However, in August of last year, that's exactly what a group of the most powerful CEOs from corporations across the U.S. said.

CBS News Radio COVID Series

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COVID 19: One Year Later is a special series marking the anniversary of the pandemic declaration. The series will be featured on CBS News Top of the Hour and World News Roundup broadcasts beginning March 15 through March 19.

Entercom And FanDuel Partner

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Entercom and FanDuel have signed a six-year deal designating FanDuel the official sportsbook partner of Entercom. The deal gives Entercom listeners access to FanDuel odds, insight, and promotion via Entercom's stations and personalities.

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Our Print Magazine: Radio Ink

September 9, 2024


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