Broadcasters Foundation Bringing Media Mixer Back To NYC
The Broadcasters Foundation of America is set to host its third Media Mixer on Thursday, June 13, returning to the iHeartMedia studios in New York City. The Media Mixers series connects emerging broadcast professionals with industry peers and executives.
Will Media Buyers Like Radio In 2019?
In a new report called, What Big Local Advertisers Are Cutting, Increasing, Borrell and Associates shows radio is the only traditional type of media in the top five types of marketing used by the respondents with the most experience.
Radio Broke My Heart
(By Mike McVay) Valentine’s Day is tomorrow and it seemed like an appropriate time to write about Love. I could wax poetic, but that would be inappropriate given what’s at the center of this week’s column: a break-up and a broken heart.
Borrow, Steal, And File
(By Bob McCurdy) Early in my career, I came across a Picasso quote: “Good artists borrow, great ones steal.” I figured if it was good enough for Pablo, then it was good enough for me. I’ve been borrowing, stealing, and customizing ideas ever since.
Home Depot On Top
The Home Depot sits at the top of the latest Media Monitors list. Search engine privacy provider DuckDuckGo makes a move into the top-five.
Rx for Listeners: Comfort and Comedy
(By Randy Lane) As we continue to adjust to “sheltering in place” and wearing masks, the two top trending news topics are the controversy over reopening states and passing stimulus packages. However, the two top trending coping mechanisms are Comfort and Comedy.
A Lazer Target On Regional Mexican Listeners
To learn why Lazer Broadcasting is bringing its take on regional Mexican programming to the nation, and how both Envision and SuiteRadio are involved, Josh Mednick sat down with RBR+TVBR Editor Adam Jacobson in this week's Hispanic Radio Podcast.
This Way To Better Sales
(By Loyd Ford) A friend of mine last week shared a story about someone they play golf with. This person is nice. They play regularly, but they have several behaviors that others may not find ideal. Let’s see what you think.
Radio Without Madison Avenue
(By Eric Rhoads) Here’s a news flash, in case you missed it: Madison Avenue advertisers are mostly not enamored of radio. Yes, there are some loyal ones who continue to spend, but, right or wrong, most believe the world has moved on and that things like radio are antiquated.
El Zol Hauls in Over $291K
Thanks to Candy Cintron, Brand Manager for Audacy in Washington, for sharing the news that in just 13 hours, WLZL-FM raised $291,247.00 to benefit St Jude hospital. This makes the total raised by El Zol over 1.9 million dollars to help cure Childhood Cancer.
Our Print Magazine: Radio Ink
25th Anniversary: The Most Influential Women In Radio
Publisher's Beat: She Persisted
