(By Loyd Ford) A friend of mine last week shared a story about someone they play golf with. This person is nice. They play regularly, but they have several behaviors that others may not find ideal. Let’s see what you think.
When they play, this person drives one of the two carts they use to make their way across the golf course. But unlike what some of us might do, this person hits the ball, gets in the golf cart and frequently drives by the golf ball of the person riding with them on the way to get their own golf ball. All day long.
My friend asked them, “Why don’t you stop at the other person’s ball and at least let them jump off?”
“I never think of it,” was the answer.
If you’re ever wondering what it feels like when someone walks into your business trying to sell you some advertising instead of learning about you, caring about you and trying to be sincerely helpful to solve problems for you, this quick story about golf with someone with “less awareness of others” might help you understand the feeling.
They say people can tell and now you know that’s true.
How will you make a difference in someone’s life today? Because that will be the key to you selling more. People will know you show up to help them. Not just to sell them.
Loyd Ford is president and chief strategic officer at the branding consulting practice Rainmaker Pathway Consulting Works (RPC). They help solve programming and sales challenges. Reach him anytime at 864.448.4169 or [email protected].
