How Radio Can Lift Political Campaigns
This week’s Westwood One blog looks at how political campaigns can reach more registered voters without having those campaigns increase budgets. Pierre Bouvard analyzes several campaigns with a little help from Nielsen HERE.
Research: Fans Wants To Hear More Female Artists
All eyes are on country programmers in Nashville this week. How will they respond to the red-hot controversy of female artists getting the cold shoulder on their radio stations?
Beasley Revenue Drop Blamed On Political
Beasley’s fourth-quarter net revenue of $72.1 million was down $3.5 million from Q4 2018. The company says $2.8 million of that total was from political revenue in 2018 that was not offset by other ad dollars. Six of Beasley's fifteen markets saw an increase in revenue.
Entercom Sells Boston Rocker For $10.75 Million
Educational Media Foundation rolls into another major market and will flip the station to its KLOVE format, under a Network Affiliation Agreement, beginning February 22. WAAF has been playing Rock music for 50 years.
Big Brands Are Doing It. Are You?
The Hispanic Radio Conference is proud to announce that the Association of National Advertisers Alliance for Inclusive and Multicultural Marketing will present a special session on "Reframing Marketing in the 21st Century" at this year’s conference.
Progressive The Top Advertiser Again
The folks at Progressive clearly appreciate the value of advertising with radio. The insurance giant is once again top of the Media Monitors list of leading advertisers on radio around the nation, running a total of 49,677 ads last week.
WRAU-FM Washington Is Being Sold
WAMU-FM, Washington’s NPR news station, will sell WRAU-FM to Delaware Public Media in 2020.
Cumulus Dumps Business Talk For Rock
In Albuquerque, the Talk Business format has flipped to Rock and Cumulus is calling it "The Pit." The change was made to KTBL-FM on Tuesday. With this change, KTBL now also broadcasts on the 94.5 translator formerly used by News Radio KKOB.
Oakland A’s Go Streaming-Only
A’s Cast, the Oakland A’s 24/7 audio streaming station on TuneIn, is now the official audio home of A’s content, including all 2020 game broadcasts, podcasts, and daily sports shows.
Carly Pearce To Announce Award Winners
Country music artist Carly Pearce will be announcing the 55th ACM Radio Awards winners today at 11:30 AM CT. The event will be streamed live on Facebook.
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Beasley Celebrates 65
