Headlines

(By Buzz Knight) Every once in awhile we have to take a pause in the chaos of the day and stop and celebrate the group that is a prime differentiator in our battle for attention. TALENT!

How do you change your medical business' name without losing patients? Stevens Point Orthopedic Administrator Shane Melenbacker, with the help of Midwest Communications Group’s stations in Wausau, Wisconsin, turned to radio to get the word out. Our weekly advertiser success stories are sponsored by SPECbyte.com.

(By Charlie Sislen) Pork bellies (a common commodity) are all the same. Gold, while a very nice commodity, is all the same. The only variable to financial markets for these and many other commodities is price. Advertising is not a commodity and cannot be successfully sold that way.

(By Bob McCurdy) No business competes in a vacuum and no business is immune to the effects of a competitor’s advertising. It’s important for those advertisers with a limited advertising budget to choose their ad vehicles with care or risk having their messaging being drowned-out by the competition.

(By Loyd Ford) We all know that slogans are great, but the reality of radio is that if you don’t take very good care of listeners, they will leave you.

Inland Empire's KOLA-FM in Southern California has cancled its popular cruise giveaway contest due to coronavirus concerns. In a Facebook post, GM Jeff Parke said the station does not want to put listeners in harms way.

(By Jeff McHugh) If you listen to drive time radio across the US and Canada, you notice that most entertainment segments air before commercials and only a produced station ID or jingle runs after commercials.

On Friday, Cumulus Nashville's NASH FM 103.3, 104-5 The Zone, 92Q, Super Talk 99.7 WTN and 95.5 NASH ICON teamed up with Edley’s BBQ for the Cumulus Cares Tornado Relief Radiothon. Over $235,000 was collected for the Middle Tennessee Emergency Response Fund.

Atlanta Hip-Hop station WHTA has announced Birthday Bash ATL 25, Saturday June 20, at the newly renovated State Farm Arena. Birthday Bash ATL 25 will honor hip-hop artists from the past 25 years, while showcasing today's most important artists.

All too often these days we hear how kids coming out of college don't listen to the radio and certainly don't want to get into radio as a career. The students at Wiley Radio on the campus of Purdue University in Indiana aren't saying that at all.