Headlines

Alpha Media operates in 42 markets. That's 42 different ways of dealing with the coronaviris crisis. Radio Ink Publisher Deborah Parenti talks to Alpha Media CEO Bob Proffitt about how the company is working with advertisers to help keep them in business, and keep them advertising on Alpha's radio stations. LISTEN

Tommy Li knows the restaurant business is very tough. Finding the right combination of good people, a great atmosphere and of course great food is how you stay competitive. He believes he has hit on the right combination and he is using radio sell it; even during these crazy times. Our weekly advertiser success stories are sponsored by SPECbyte.com .

(By Buzz Knight) We have never seen a period in our life that has been so severely disrupted. There is no model to study that replicates the complexity of the chaos we are all facing personally and professionally. Where can we find answers or perspective that can better prepare us as leaders?

(By Vince Benedetto) Most Americans fondly think of their local radio stations as a fun, friendly and free source of music and entertainment tailored to their geographic area. During moments like these, however, local radio becomes their indispensable support and refuge. 

(By Bob McCurdy) No one knows for sure “what’s next” but it’s coming just as Three Dog Night’s Eli was coming in 1969 and it is not too early to begin thinking about it. It’s safe to assume that a new normal in terms of advertiser and consumer habits and attitudes will emerge.

(By Randy Lane) During this frustrating period of quarantine, people can’t physically engage with friends and family. Loyal listeners build authentic relationships with their favorite personalities, and rely on that companionship and entertainment during their morning and afternoon commutes.

(By Lloyd Ford) A lot of things go through your mind in a time of crisis.  Usually, it’s fear.  But we need to free ourselves of fear and also to help free our clients and listeners of fear as much as possible for the purpose of clearing our focus so we can create solutions that are best for our safety, our business and our economy.

(By Jamie Aplin) I’m so surprised that we’re still hearing ads on the radio promoting a businesses product or service. But wait, isn’t that precisely what radio ads should be doing? Typically, yes. But that all changed the day a world wide pandemic was announced.

The Radio Advertising Bureau is hosting a special webinar Monday as part of Business Unusual webinar series. The webinar is called CRISIS MARKETING IDEAS:  Getting Your Advertisers' Juices Flowing, featuring Borrell Associates.

SOS Radio in Las Vegas partnered with Trinity Life Center to pass out over 23,000 Skippy Peanut Butter & Jenny pocket sandwiches for families in Las Vegas.