Florida Using Radio To Woo Business From California

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An AP story, posted on CBS Sacramento, states Florida's economic development agency will run radio ads criticizing California’s decision to raise the minimum wage on stations in L.A. and San Francisco. Republican governor Rick Scott is heading to California Sunday to try to convince businesses to relocate to Florida. Picture courtesy CBS Sacramento

Home Depot, GEICO Top The Charts

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Both companies are typically near the top of the Media Monitors weekly spot list and last week was no different. The Home Depot was, by far, number one, airing 68,834 commercials on radio stations across the country. GEICO ran 42,265. Rounding out the top five was Walgreens with 38,579, Burger King with 34,331, and JC Penney with 27,577.
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Keith Larson’s Annual Ride Helps Kids In Charlotte

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WBT AM/FM host Keith Larson's 14th Annual Motorcycle Ride to help kids battling life-threatening illnesses, and their families, is Saturday, April 30, 2016. Riders can sign up for this terrific annual police-escorted event and non-riders can make a contribution directly to the kids and families through a 501(c)3 non-profit.

Radio’s Solid Position Within The Media Landscape

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(By Bob McCurdy) The following data is very important for radio managers and sellers to have. I've written about this research before and have been a huge fan of it since its inception. This is the first time this new data is being viewed, it just came out.
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Instagram’s New Algorithm: Upping Your Instagame

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(By Stephanie Winans) Remember when (cue Alan Jackson for you country fans) Facebook was the only social network whose algorithm changes could get your panties or whitie-tighties in a bunch? Instagram recently announced that their feed will change from a chronological feed to an algorithm-based feed.
Ron Robinson - Radio

They Can’t Help It

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(By Ronald Robinson) A startling revelation for me during the last few years of providing these articles has been the intensity of so many radio people who come barging in outraged, spitting cobra-venom, and hurling flaming defenses for music-radio’s status quo.

Goldstein: Is Radio Focused Enough on The Smartphone?

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In his latest blog, Steve Goldstein details how new data shows that one in every five minutes of total audio time is now from a smartphone. But, he says, "less than 10% of streamed audio comes from commercial radio and a pitiful 1% of podcast listening comes from commercial radio content." Goldstein's point: "If you aren't where the listeners are going ... well .... you pretty much know how that is going to turn out." READ THE FULL BLOG HERE.

Cumulus Rebrands Louisiana Country Station

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WRKN-FM was “NASH FM 92.3 New Orleans’ New Country Leader." It is now “The Gulf South’s Country Giant, New Orleans, Baton Rouge… NASH FM 92.3.” Scott Innes (pictured) joined the new on-air line-up as midday host, which includes Blair Garner in the morning, Shawn Williams in afternoon drive, and NASH Nights Live from 7 p.m. to midnight.

Radio Ramps Up Prince Music After His Death

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Great stats from Mediabase about how radio paid tribute to the music icon. According to Mediabase, radio stations played Prince music about 1,200 times prior to his death. That ramped up to over 20,000 spins after his passing.

Radio Reacts Quickly To Death Of Prince

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Once the news started spreading that the 57-year-old musical genius had passed away, radio stations all over the country went into tribute mode. Cox Media Group was paying tribute on stations all over the country. Atlanta Manager of Radio Ratings & Research Paul Douglas told us Cox Media Group’s AC WSB-FM had billboards up across the metro by mid-afternoon. Here are a few other examples of radio's quick reaction.


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