Lean Forward: A Lesson from Super Bowl Ads
(By Rick Fink) The goal of every ad is to get people to “listen to the ad” and “recall” the ad. I refer to it as...“leaning forward”.
Is It Time To Hire?
(By Laurie Kahn) We recently participated in the Rising Above Summit. The pandemic and hiring were among the many questions raised by radio managers.
Encouraging Sellers Part I
(By Loyd Ford) When you sell for a living, you hear a significant amount of resistance or negativity and objections regularly. Encouragement, sales team care and attention can make a critical difference in better results inside any business.
KALC-FM Denver Comes Up Big For Kids
The station raised $1.3 million for Children’s Hospital Colorado, part of the Children’s Miracle Network during Alice 105.9’s Cares for Kids Radiothon in Denver. The amount donated during the 20th annual radiothon brought the overall fundraising total to over $24 million since 2001.
Saga Collects Coats
The Columbus Radio Group hosted “COATS FOR A CAUSE,” to benefit the Columbus Homeless Families Foundation, and the response was overwhelming. GM Erik Schmidt said, “Our listeners answered the call for donations of new coats, hats, gloves, & scarves as the area was hit with the largest snowfall of the season so far."
CBA Teams With Lytle
Members of the Colorado Broadcasters Association now have free access to Chris Lytle's Instant Sales Training service.
Cubs Stay With WSCR
670 The Score (WSCR-AM) will continue as the flagship station for the Chicago Cubs. The station has served as the radio home of the team since 2016.
Sun Radio Offering $20K in Grants
The Sun Radio Foundation announced the company was again offering its Sun Radio Recharge program, in support of Central Texas restaurant and bar workers whose careers were impacted by COVID-19.
Free Benztown Webinar Thursday
Benztown and P1 Media Group will host a free webinar called Bits Are Out, Conversations Are In hosted by Benztown CEO Andreas Sannemann and P1 Media's Ken Benson. The webinar will feature Paul Kaye, VP Brands & In-House Production, for Rogers Sports & Media in Canada. REGISTER
Ethics Complaint Filed Against Host
Scott James is the owner and morning show host on Talk 92.1 WDDQ in Voldosta, Georgia. He also happens to be the Mayor. The NAACP and other community groups have filed an ethics complaint against James. They claim comments he makes on his show violate the city's ethics ordinance.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
