CPR Fighting Hunger
Colorado Public Radio's just-concluded Winter Membership Drive will help feed 4,400 families for a week. The drive raised over $650,000 from more than 4,700 donors.
Management Changes in Boston, Miami For Entercom
Tim Clarke is the new Market Manager for Entercom Boston, where the company has 6 stations. Also, Claudia Menegus adds Market Manager responsibilities for Entercom Miami.
How Radio Can Help Drug Companies Build Their Brand
In his latest blog post, Cumulus Chief Insights Officer Pierre Bouvard details how pharmaceutical companies, by adding radio to their media mix, increase reach significantly. When 20% of the TV media plan is reallocated to radio, using Nielsen Media Impact, reach jumps from 59% to 90%. Get all the details HERE.
CDC Hits #1
CDC has knocked Progressive out of the top spot on the Media Monitors national spot chart. CDC (61,774) dropped Progressive (57,108) into the second spot.
MPR/APM Fundraising Success
Minnesota Public Radio and American Public Media have completed a five-Year fund raising campaign. Inspired by You raised more than $98 million, exceeding the campaign’s goal.
Are You Ambassador Material?
If you think you are, the NAB wants to hear from you. The National Association of Broadcasters has launched the Broadcast Ambassador Program, a volunteer initiative designed to enhance communication between the NAB and member stations.
KMOX in St. Louis Gets an FM Translator
Entercom has expanded the reach of News Radio 1120 KMOX. The station will simulcast on FM translator 98.7. Market Manager Becky Domyan said, “We're beyond excited to amplify the reach of the one and only KMOX and serve the St. Louis area in a more significant way.”
Entercom Baltimore Raises $1.3 Million For Kids
The $1.3 million was raised during the “Mix 106.5 Radiothon for Johns Hopkins Children’s Center,” last week. It's the 32nd year the Radiothon has been held in Baltimore.
The Gambler Bets On Toledo
iHeartMedia Toledo has debuted Fox Sports 1230 The Gambler (WCWA-AM). Branded, "Toledo’s Sports Action Starts Here"; the station promises a way for listeners to keep up to date on all things sports, with a focus on gambling, fantasy recommendations and the latest sports headlines.
Women’s Day Celebration
International Women’s Day is March 8 and iHeartMedia is planning to celebrate influential women in music. iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music, will include a week long countdown featuring music and interviews with top women artists, influencers and thought leaders.















