NuVoodoo Media Services is out with its new Ratings Prospects Study XVII. The study found that 10 months into the COVID-19 pandemic, radio hosts on FM still matter.
“Overall, it’s more positive than negative. But there is a sharp generational shift. Gen Xers – raised on radio and now 40-plus – are largely positive, with a 43% plurality giving DJ’s a thumbs up,” said Leigh Jacobs, EVP, Research. “Millennials, though somewhat less enthusiastic, are overall net positive, as well. Meanwhile, nearly three-fourths of Gen Z listeners give radio air talent no better than thumbs sideways.”
The first NuVoodoo webinar for 2021, How to Get Your Ratings From Here to Vaccinated webinar kicks off on Thursday, February 11th, at 1:00 PM EST. You can register and find more information on the free webinar Here.
