Audio Ink

Jenna Fischer and Angela Kinsey, from the hit TV show The Office, have moved their popular podcast, Office Ladies, to Audacy after leaving SiriusXM. The change allegedly comes as the duo expressed dissatisfaction with SiriusXM's management of Earwolf.

The Triton Digital US Podcast Ranker saw a major shakeup in May 2024 with the addition of the iHeart Audience Network. iHeart managed to upset SiriusXM for the top spot on the Top Sales Network list, of which the satellite broadcaster had become a perennial leader. 

As the US podcast audience continues to grow, new data is showing how diverse Millennial and Gen Z audiences are flocking to the medium. Edison Research is showing how athletes are leveraging podcasts, while Nielsen divulges how young Hispanics are tuned in.

Spotify is set to enhance its service offerings with a high-fidelity audio option known as the HiFi tier, which will be available as a premium add-on for an additional $5. This new feature is designed to complement existing subscriptions by allowing users to integrate HiFi quality.

SiriusXM has taken a new step in the world of programmatic audio advertising by implementing Unified ID 2.0 for Pandora. UID2 serves as a replacement for fading traditional identifiers like third-party cookies, favoring user privacy.

According to SEC filings, SiriusXM has made significant changes to its existing agreements concerning its upcoming reorganization and merger with Liberty Media Corporation. The process still remains expected to close in the third quarter of 2024.

As Spotify still significantly trails behind other digital platforms from Alphabet and Meta in ad revenue, it is introducing Creative Lab - its first in-house creative agency designed to assist brands in crafting customized marketing campaigns.

Benztown President Dave "Chachi" Denes has released a pair of new episodes of Chachi Loves Everybody, featuring iHeartMedia President of Multi-Cultural Business and Development Tony Coles and Quu CEO Steve Newberry.

While brands recognize Pride Month throughout June, savvy advertisers would be wise to target LGBTQ+ audiences via audio during the rest of the year. New data on LGBTQ+ media consumption habits underscores the demographic's love of podcasts.

The Signal Awards announced the appointment of former On Air Fest Co-Creator Jemma Rose Brown as its new General Manager. Brown brings over a decade of experience to the role, ensuring the awards' mission to celebrate and promote podcasting excellence.