Audio Ink

As the US podcast audience continues to grow, new data is showing how diverse Millennial and Gen Z audiences are flocking to the medium. Edison Research is showing how athletes are leveraging podcasts, while Nielsen divulges how young Hispanics are tuned in.

Spotify is set to enhance its service offerings with a high-fidelity audio option known as the HiFi tier, which will be available as a premium add-on for an additional $5. This new feature is designed to complement existing subscriptions by allowing users to integrate HiFi quality.

SiriusXM has taken a new step in the world of programmatic audio advertising by implementing Unified ID 2.0 for Pandora. UID2 serves as a replacement for fading traditional identifiers like third-party cookies, favoring user privacy.

According to SEC filings, SiriusXM has made significant changes to its existing agreements concerning its upcoming reorganization and merger with Liberty Media Corporation. The process still remains expected to close in the third quarter of 2024.

As Spotify still significantly trails behind other digital platforms from Alphabet and Meta in ad revenue, it is introducing Creative Lab - its first in-house creative agency designed to assist brands in crafting customized marketing campaigns.

Benztown President Dave "Chachi" Denes has released a pair of new episodes of Chachi Loves Everybody, featuring iHeartMedia President of Multi-Cultural Business and Development Tony Coles and Quu CEO Steve Newberry.

While brands recognize Pride Month throughout June, savvy advertisers would be wise to target LGBTQ+ audiences via audio during the rest of the year. New data on LGBTQ+ media consumption habits underscores the demographic's love of podcasts.

The Signal Awards announced the appointment of former On Air Fest Co-Creator Jemma Rose Brown as its new General Manager. Brown brings over a decade of experience to the role, ensuring the awards' mission to celebrate and promote podcasting excellence.

In order to enhance relationships with European publishers following its 2023 acquisition of Manadge, a France-based programmatic advertising platform, Triton Digital has announced the opening of a new office in Paris.

SiriusXM has announced it will be the exclusive national audio broadcaster for the 124th U.S. Open Championship, providing more than 40 hours of live coverage from June 13-16 at Pinehurst Resort and Country Club's Course No. 2 in North Carolina.