Audio Ink

Veritonic has introduced new benchmarks to its Brand Lift measurement solution for audio analytics. The enhancement enables advertisers and agencies to gauge the effectiveness of their campaigns and make informed decisions based on comprehensive data.

The International Women's Podcast Awards recently celebrated global achievements in podcasting at the IET London: Savoy Place. The 2024 ceremony highlighted the talent and creativity of women in podcasting across 10 categories.

The top five largest podcast ad spenders all spent less in May than in April according to  Magellan AI's May 2024 Podcast Advertiser Report. This month's analysis showcases a trend of decreasing spend, with Progressive and State Farm noting rare increases.

Jenna Fischer and Angela Kinsey, from the hit TV show The Office, have moved their popular podcast, Office Ladies, to Audacy after leaving SiriusXM. The change allegedly comes as the duo expressed dissatisfaction with SiriusXM's management of Earwolf.

The Triton Digital US Podcast Ranker saw a major shakeup in May 2024 with the addition of the iHeart Audience Network. iHeart managed to upset SiriusXM for the top spot on the Top Sales Network list, of which the satellite broadcaster had become a perennial leader. 

As the US podcast audience continues to grow, new data is showing how diverse Millennial and Gen Z audiences are flocking to the medium. Edison Research is showing how athletes are leveraging podcasts, while Nielsen divulges how young Hispanics are tuned in.

Spotify is set to enhance its service offerings with a high-fidelity audio option known as the HiFi tier, which will be available as a premium add-on for an additional $5. This new feature is designed to complement existing subscriptions by allowing users to integrate HiFi quality.

SiriusXM has taken a new step in the world of programmatic audio advertising by implementing Unified ID 2.0 for Pandora. UID2 serves as a replacement for fading traditional identifiers like third-party cookies, favoring user privacy.

According to SEC filings, SiriusXM has made significant changes to its existing agreements concerning its upcoming reorganization and merger with Liberty Media Corporation. The process still remains expected to close in the third quarter of 2024.

As Spotify still significantly trails behind other digital platforms from Alphabet and Meta in ad revenue, it is introducing Creative Lab - its first in-house creative agency designed to assist brands in crafting customized marketing campaigns.