Orbyt Gives vCreative a Canadian Connection
vCreative has partnered with Orbyt Media for exclusive ad sales and affiliate representation across Canada for vCreative’s suite of tools, which includes vPPO, vProMedia, vPromotions, PromoSuite Next, and PromoSuite Mail.
Study Reveals What Makes Podcast Ads Resonate with Audiences
For brands, podcasting success depends on more than just placing ads - it requires creating messages that resonate deeply with audiences. Recent findings from a Veritonic study provide insights into how marketers can craft podcast ads that drive results.
Acast Leaders Share Podcast Ad Trend Forecasts for 2025
As podcast advertising gains traction, top industry experts, including Acast’s Greg Glenday, Shantae Howell, and Valerie Reimer, along with contributors from Sounds Profitable and Horizon Media, share their forecasts on the growth and opportunities in 2025.
American Public Media Integrates Magellan AI for Digital Portfolio
American Public Media and audio analytics firm Magellan AI have signed an exclusive partnership, introducing real-time attribution and audience analytics to advertisers for APM's slate of on-demand audio content and podcasts.
John Wordock Extends Holiday Help to Laid-Off Talent
In the spirit of the holiday season, John Wordock, former Senior Vice President of the Cumulus Podcast Network turned consultant, is offering free consulting sessions to media professionals who were affected by layoffs in 2024.
Magellan AI Achieves IAB Podcast Measurement Certification
Magellan AI has achieved certification from the IAB Tech Lab for podcast measurement compliance. The certification aligns Magellan AI with IAB’s Podcast Measurement Technical Guidelines 2.2, for metrics such as downloads, unique listeners, and ad delivery.
SiriusXM Debuts ‘Bespoke’ Offering in Tesla Cybertruck
For the first time, SiriusXM is now available in the Tesla Cybertruck, Model 3, and Model Y. The addition, which is labeled as a "bespoke streaming integration," mirrors the offerings included in SXM's 360L hybrid broadcast platform, as teased earlier this year.
TJ, Junk, and Bronson Sit In With ‘Chachi Loves Everybody’
Benztown has unveiled two new episodes of Chachi Loves Everybody, featuring Dave “Chachi” Denes in conversations with music executive David Junk, author Fred Bronson, and nationally syndicated radio personality TJ Taormina, host of The TJ Show.
True Crime Podcasts Converting TV, YouTube Viewers to Audio
True Crime has solidified its place as one of the most popular podcast genres, captivating audiences and reshaping how listeners engage with criminal justice topics and advocacy according to Edison Research's True Crime Consumer Report.
Spotify Strengthens Audiobook Library with Bloomsbury Deal
Days after Amazon announced its aggressive push to stay on top of the audiobook market, Spotify is adding more than 1,000 Bloomsbury titles to its audiobook collection as the streamer celebrates the first anniversary of offering audiobooks to Premium subscribers.
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