The Corporation for Public Broadcasting has awarded a $359,600 grant to public media distributor PRX for a pilot program that will provide free access to PRX’s digital platform, Dovetail, for 30 public media stations.
Dovetail is currently used by PBS, GBH, KERA, and WAMU, and has supported content from Pulitzer Prize and Peabody Award-winning producers heard by millions of listeners. More than 150 of the platform’s hosted shows come from broadcast outlets.
This pilot aims to test how Dovetail impacts audience engagement and station revenue by enabling participating stations to deliver audio content across on-demand podcast platforms, access real-time audience data, manage dynamic ad delivery, and identify opportunities for underwriting and fundraising.
CPB President Patricia Harrison stated, “CPB is committed to investing in innovative technologies that allow us to increase our reach and serve the American people with the trusted content important to their lives now and for the future.”
PRX CEO Kerri Hoffman added, “Public media needs its own shared platforms and services to ensure universal and equitable access, efficient operation, innovation, and collaboration. Dovetail from PRX is infrastructure that can connect these dots. We’re proud to work in partnership with remarkable stations across the country and are grateful to CPB for this support.”
