Blast From The Past: Pierre Bouvard; Radio Ink, 1995

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Happy Friday! In honor of his Radio Wayne Distinguished Leadership Award, this week’s Blast From The Past features Pierre Bouvard from his first Radio Ink cover back in 1995 after becoming General Manager of Radio at Arbitron.

The interior reads, “As Arbitron’s new general manager of Radio, Bouvard wants the industry to know that Arbitron is ‘getting out of the data business and into the Radio business,’ and that the company’s commitment to customer satisfaction and service is more than just lip service.” You can find that entire issue here, courtesy of World Radio History.

Ever a tireless champion of radio, Pierre now serves as the Chief Insights Officer for Cumulus Media and Westwood One, heading their Audio Active Group, which provides media planning, creative best practices, and measurement services to national brands.

Pierre Bouvard and Deborah
Pierre Bouvard accepts his Radio Wayne Distinguished Leadership Award from Radio Ink President and Publisher Deborah Parenti at the 2024 Radio Masters Sales Summit.

Congrats, Pierre! Thanks for all you have done for our industry.

We love sharing your broadcast memories at the end of every week – we even share the best in our print edition every month – and we want to see more! Carts, Reel-to-Reel Machines, and Turntables in your pictures are highly encouraged.

Send your Blast From The Past story and photo to our Online Editor Cameron Coats for your chance to be featured in Radio Ink.

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