Triton Digital has partnered with Audacia to represent the Triton Audio Marketplace inventory in the Asia Pacific region. Audacia will gain access to Triton’s exchange of premium audio publishers, leveraging Triton Digital’s Supply Side Platform (SSP) to create custom, targeted packages of audio inventory that will be available to any connected DSP. The partnership will allow advertisers in Audacia’s network to access Triton’s analytics platform for real-time reporting.
“The audio industry is continuing to grow and with it so does the challenge of reaching the right audiences,” said Audacia CEO and Founder Kym Treasure. “Audacia’s partnership with Triton Digital will connect advertisers with publishers intending to reach the same target audience while expanding access and increasing adoption of programmatic advertising.”
“Triton Digital is thrilled to partner with Audacia, pairing Kym’s deep understanding of the audio industry with Triton’s audio inventory. The Asia Pacific region is expanding rapidly, as consumption of digital audio is up over 450% in the last 24 months offering a valuable medium for advertisers to target and reach engaged audiences,” said Triton’s Global Head of Revenue Stephanie Donovan. “This union will help accelerate awareness of the benefits of programmatic audio advertising in APAC.”
