With one week left to go in the first quarter of 2024, Q1 has belonged to Progressive. The insurer again holds steady at the top spot as radio’s most-aired national advertiser, per Media Monitors data for March 18-24. Progressive finished far ahead of the competition with 68,433 spots.
Almost 30,000 ads behind, ZipRecruiter maintains second place with a still-substantial 40,730 plays. Home improvement giant Lowe’s came in third, improving on last week’s performance with 39,483 plays, aiming to capture the spring renovation surge. Language-learning software Babbel climbed into fourth with 38,269 plays.
Finally, Cricket made a leap to secure the fifth spot with 36,587 plays, signaling a strong presence in the competitive mobile carrier market, ahead of Verizon Wireless, which fell out of the top five.
