(By Rick Fink) Prospecting is a never-ending process in sales, but it’s most commonly the one step that gets put off until it becomes a must-do! Regardless of how well your business is doing, prospecting should be done weekly – at minimum. Here is an easy way to make prospecting part of your daily commute to and from the office…
Take a different path!
If you are like most, the route you take to work is the same, day after day, week after week. It’s easy. You know exactly how long it will take, and unless there is construction or a new business sprouts up, the view is the same.
Starting this week, dedicate yourself to finding a few different routes to or from work and take these at least once a week now through the end of the year. Travel it in both directions. You’ll see things differently. Don’t do this for just a few weeks, give it time, and, the landscape will change.
On your new journey, you’ll likely see a variety of things that may land you a new suspect or prospect. You’ll see businesses that you may have never heard of before. In addition, you may notice things like Grand Openings, Going Out of Business, Open to the Public on Saturdays, Factory Liquidation, New Store Hours, Special Events, Help Wanted, etc.
As Robert Frost so eloquently wrote, “Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference.”
By taking “different roads” to the office and a different path to your prospecting, you may just stumble onto someone with passion for their business, and it could make all the difference!
NEVER Stop Learning – Get Better Every Day!
Rick Fink from ENS Media can be reached at 605-310-2062 or at [email protected]. Read Rick’s Radio Ink archives here.
