New findings by media research firm Coleman Insights and podcast consultancy Amplifi Media challenge traditional perceptions of podcasts as exclusively audio-based content. The study, titled “The New Rules of Podcasting on YouTube,” was based on the responses of 1,000 podcast listeners aged 15 to 64.
The survey found that 75% of respondents believe a podcast should be defined as “audio-only or available with video,” while 22% see a podcast as “audio-only,” and a mere 3% define it as “video-only.”
Furthermore, the research dispels the idea that most consumers rely on a single destination for podcasts, as 72% of respondents use multiple apps. However, a significant majority, 73%, prefer one of the “big three” platforms: Apple, Spotify, and YouTube.
Coleman Insights VP Jay Nachlis and Amplifi Media CEO Steve Goldstein will present the full data at Podcast Movement Denver on August 24th.
